DreamConcept in Our Beauty Planet.

What is publicity (Publicity)?

1)Be well known. Reputation.

2)Advertisement, advertisement, and announcing to public.

Though it solves and it writes in the dictionary

The advertisement, the advertisement, and announcing to public : in Japan.

The image of the same category is strong.

However, there is a big difference with advertisement and PR.

The world of the business is also different.

The advertisement

Being paid attention by "Standing signboard" is the main mission.

On the other hand, PR :.

..".. to obtain a lot of people's mutual agreement

To go smoothly by an elaborate persuasion, rolling, and the conversation work

The air in the place and the age is made. "

..missing.. mission.

What is the work of public relations (Public Relations)?

"Work to manage connection with the public".

The United States war of independence of origin of PR

Even to "People participation campaign"

It is said that it will go back.

It is sales promotion of the enterprise now.

Though it is applied to the branding strategy

It is not only that.

In the corporate misdoing and the labor struggle century 20

Active Mr. ivy Lee

For the purpose of the public opinion formation at World War I of the United States

Organized "Creel committee"

Recent presidential election

(declaration strategy with Obama's speech writer's hand)､

Environmental campaign

Developing country support campaign

AIDS extermination campaign

Breast cancer extermination campaign

NGO, IMF, and the White House

Contraception campaign in India

Olympics bidding campaign

Taking an active part in it is and all public policy fields

It is the realities of PR industry in the current world.

If you give an extreme example

Nazis Hitler's campaign

(The Olympics of festival of the century was used well. )､

Imperial headquarters announcement to integrate army and mass communication in Japan of prewar days

U.S.A. Government including Roosevelt

War participation uplift propaganda to the people by the Pearl Harbor attack

(Apart from the truth . There is a possibility. )

PR company : from the each country government and NGO.

The business in the public policy field fast

It was requested, and it descended, and people-to-people diplomacy was included.

Correspondence to an international campaign

It is likely to need it.

The grasp of local information becomes a key in it.

Media, political context, opinion leader, and α blogger in a certain country

NGO and the industry group are perfectly understood the bird's-eyeview.

It runs to the word, the culture, the religion, and the lifestyle.

Having various networks becomes necessary indispensable.

And, further

It is an international policy debate and journalism as for the matter.

The ability to drink and to locate in the current of the history is needed.

Advertising industry is assumed that this respect is weak for Japan.

The market scale is below the tenth of the United States.

Though the campaign to host the Olympics

This is a kind of international infowar.

The approach of PR industrial [he] will become a key problem in the future.