China IT Industry Observation

Sina,a well known Chinese internet company ,has created their new way to promote blogging service in mainland China.

Earlier this year, Sina had launched their blog service for Chinese internet users. Recentlly , it upgraded this service from version 1.0 to 2.0, they added varies new functions and beautifized the user interface at the same time.

What is huge about it? Their new blogging service invited some celebrities both on the internet and offline, ranging from the newest Supergirl competition winner -LiangYin Zhang ,famous actress JingLei Xu ,Chinese Dalond Trump ShiYi Pan,pretty newscaster Xiaoli Wu and etc etc..

From marketing point of view, this is a very smart approach to spread the message and encourage people to try.Heavy traffic also been generated by the attractiveness of celebrities.Just take a sample example,nearly every post written by Yinliang Zhang will be hited more then 8,000 times.Celebrities blogging warm up the future activities as well as get closer to their fans ,say, if to use a marketing slang, customer retention.It's win-win game.

Sina ,the most visited news website in China, is developing a new way to boost the popularity of blogging and other web 2.0 services.