link juice

One of your main goals in web marketing should be to increase you website's popularity. And it's a good idea to be well versed in SEO techniques. The better you can optimize your website for search, the higher your rankings wil be. I would like to look at one of the key methods used in optimisation, link building.

The use of "link trades" has all but died out, but any backlinks that you can get from a website with high PR (page rank) are valuable. They are difficult to find nowadays - low PR sites are readily available, but it's a rare thing to find a site with a PR of 6 or higher, that is willing to link to you.

We all want those, but they're hard to come by. You can't write a site in your niche and ask for a one way link for free. Some will sell links, but that's about it. You can pick them up organically, where people simply link to your sites because they like your content, but you don't want to be waiting around for those organic links to happen.

I have had a lot of sucess with getting links from the SEO-friendly one-way link directories. The best SERP (search engine results pages) gains were from MSN, but there are increases on Google and Yahoo also.

By SEO-friendly, I mean that the link is pointing directly at your website (It's not not redirecting through any tracking URL). It's true that these links are not as useful as links from sites in your niche, but they will help to get you higher in the search engine rankings.

There are many, many directory submission services available but one of the very best must be "Web_Master_Haven (Wmhaven.com)". They come across as a very professional organisation and they guarantee 1700 one-way permanent text links with their paid service. They also offer a social bookmarking service at reasonable rates.

It's always a good time to start building good backlinks to your website. Althought it's time-consuming, it will be time well spent. Your competitors are working on it, you can be sure of that. If you are not actively getting backlinks week in, week out, you are going to lose out.

link juice

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