link seo

Mutual backlinks function like this. You will put your link to your site on someone else's web page and they will be able to put their website on your site. It is a trade. However, there has been quite a bit of debates about these types of links.

Do they perform there role to help improve your ranking in the search engines? Do they harm your page ranking? Should you bother taking part in them? To answer these questions, take a moment to think of both sides of the situation. When it comes to the final results, for most website owners, is the fact that they are able of helping you.

Some reasons why they may not be helpful. When reciprocal links first started to be employed, it was a exchange between one website owner and another. If you were involved in the home decorating business, for example, it will be rewarding to join with and have a backlink to a company that supplies windows. Both parties would benefit by reciprocal linking.

When the site owners did this, they found that their sites did in reality rank there sites better. In point of fact, it functioned so well that website owners went out and looked for more and more link trades.

There in lies the issues. Rather then forming a dialog with other website owners to build a relationship and build a reciprocal link that benefited both sites, a lot site owners realized that they could buy these links instead of building them honestly.

Now, they did not have to go to the trouble of tempting the other sites that they would like to receive links from, instead they could simply purchase them. Even though, this isn't so bad right? The problem was that website owners were purchasing and taking advantage of thousands of reciprocal links for their website. This is altogether unnatural and it simply did not work out good for them.

But why did it change? The search engine algorithm's soon got wind of this scheme of how to get your web page to rank well. They created programs that would spot this technique and the fact that sites that were using this huge amount of reciprocal links in this manner, lost there ranking in the search engines!

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