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Search engine optimization or SEO is riddled with many different myths showing up from time to time. The myths are created when search engines change, requiring new ways to best utilize their service. A lack of set rules on how to rank adds to the confusion. It is your job to keep updated on any changes made by a search engine to maximize your rank. You can only this by testing out various strategies and see what works.

Search engine optimization has been in use for a pretty long time. The reason it got so popular is because the Internet is growing with warp speed, which means the search engines are also advancing. The science of ranking in the search engines, or SEO, has progressed a lot over the few years. When something grows to this proportion, there is a lot of false information that appears which you need to know about. While they appear to be real and can be quite frightening, many of the SEO myths you hear are nothing more than stories. Some of these stories will be proven wrong in this article.

Optimizing long tail keywords is essential if you want to rank highly for them. You can find this myth in many Internet marketing circles. In fact, because so few people are searching for long tail keywords in the search engines, there is little competition for them, so optimizing them is not necessary. Ranking highly for long tail keywords is not difficult. All you have to do to rank for them is use them naturally somewhere in your content. There's nothing else you need to do. Long tail keywords are worth targeting because you don't have to spend time on optimization for them.

The fact that PPC ads will have an impact on how your site ranks in the SERPs is one common yet strange SEO myth. This fact is quite untrue. A lot of people believe that they can affect the ranking of their site in the SERPs by running PPC ads. What you need to keep in mind is that PPC and SERP rankings have no influence on each other. This is why it is a mistake to spend money on PPC based on the assumption that your site will rank better. You should, instead, be concentrating on building more backlinks, if you want to increase the rank of your site, as well as adding quality content. The best way to judge this myth is by using your common sense.

The next SEO myth to be aware of is that each page should only focus on optimizing one keyword. While there is no merit to this notion of only targeting one phrase on each page, still many website owners and writers of articles on SEO continue to repeat it. The basic premise behind this belief is that your page will rank better if it's very focused. The first reason why this doesn't make any real sense is that it's not easy to write a page about just one keyword phrase with a natural flow. You are also not using your space efficiently if you only use one keyword per page when you could be using more. What do you gain by limiting yourself to one keyword on a page when you could put a number of keywords in the same space? The more keyword phrases you have on your optimized page, the better it is. If your goal is to get targeted visitors, this is the way to do it. Your traffic seldom comes from just one keyword, but usually from several, as you can verify by doing web analytics. It's completely okay to optimize for more than one phrase and is critical for your search engine success.

The words in your Meta tag do not need to be used on that particular page. Many SEO professionals still believe in this myth and even teach people about it. The truth is that the Meta tags were created to use keywords not already on the page. The main point, however, is that neither Google nor Yahoo use these tags for ranking.

You should also know that failing to conform to Google's guidelines when you are optimizing your site will not lead to you being banned. This is because the rules Google has created are simply good sense. You are not obligated to read them if you know you are not doing anything wrong. You need to make certain you aren't doing anything that the search engines might see as spam or cheating. But yes, go through these Guidelines once because they keep updating and it will help you with gathering knowledge.

There is also a myth regarding your page content. Word count is believed to impact your site ranking with the minimum being 250 words. When writing page content it is important to remember there is no magic number to reach. The desire to use keywords more effectively gave rise to the idea that your site would need a minimum number of words. But that doesn't mean having a shorter copy doesn't work well.

Another myth is the fact that your site needs to be updated all the time, even though some think it has an effect on your SERP rankings. While adding new content and updating your website regularly will not affect your search engine rankings, at the same time it will lead to spiders crawling your site more often. So, don't make changes that aren't needed simply for the search engines. The effect will be so insignificant, it simply isn't worth it. Simply visit some of the highest ranking sites in niches that are pretty popular and you will find they haven't had fresh content added in quite a while. It's a good idea to do as much research as you can, so you don't believe in this kind of myth. Believing in myths can cost you time as well as money, so be careful about what sources of information you consult. If you verify your facts before taking action on them, you can save yourself time and frustration.

Even though these stories are quite widespread you shouldn't let them interfere with your SEO efforts. It is vital that you are aware of the facts when you first begin marketing your sites with the search engines so that you don't find yourself wasting time by focusing your efforts in the wrong direction.

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