My OperaHow shopping pattern predicts personal things before your parents
Friday, February 17, 2012 4:59:47 PM
Figures dont lie, but liars figure - a sarcastic definition of statistics. Well dont get carried away. Just like natural shapes fall over some differential equation, social phenomenon are statistically predictable. Behold. Target's statistician Andrew Pole, predicted that a girl is pregnant and sent relevant advertisement on baby stuff, all before her parents even had a clue. This is what data concerning your buying habits can reveal, it just needs a statistician's eye.
A must read article on how analysis of seemingly junk data can accurately predict social events.
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
A must read article on how analysis of seemingly junk data can accurately predict social events.
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
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