My OperaMafia online games Increase Text Link Ads Earning Potential
Thursday, June 17, 2010 7:31:36 PM
Some web publishers are perfectly thrilled to gain a little cash for their work. Others, however, really want to boost their profits. Should you be in the latter group, you're most certainly not on your own. One of the many ways to make this happen includes using Text Link Ads on a blog or website. This is a fantastic way to go, but some effort needs to be in the mix to make this option pay out well.
Text Link Ads is a fairly well known website where site publishers and potential advertisers can sell or buy links on other websites or blogs. The affiliate program itself pays off very well for publishers who can make it work for them. Through this program, publishers can garner $25 for each referral of another publisher or advertiser that they manage to send to the TLA website. A referring publisher gets paid the $25 for each publisher that puts advertising scripts on the sites for a minimum of seven days. The program also pays out when potential advertisers buy a link. The payments come monthly through snail mail checks or via PayPal.
Although TLA's affiliate program sounds like an easy one to cash in on, it can actually take some work to realize big rewards. Strategy is often required to get visitors on your site go to TLA's and actually sign up for the program. Since they have to do this for you to earn money, working to increase conversion rates is very important here.
One of the best ways publishers can increase their click through potential is to make sure TLA ad placement is good. Having these ads in visible locations is a good idea. Even including a second link on the same page can help. This is especially so if one ad is a box or banner and the other is a basic text link.
Better ad placement can help, but there's more that can be done to increase earning potential. Working to increase the conversion rate once people arrive on the TLA site is important. While money is paid out for publishers who sign up, this really shouldn't be the focus of your efforts. Publishers need to sign up, get approved and then run the script for at least seven days for you to get a paycheck. There are too many things beyond your control here. With this in mind, focusing on the advertisers is the best path to take in most cases.
There are a host of things you can do to increase the actual commissions. They fall into three major categories: ad placement, overcoming the "invisible" banner and self-promotion.
If you really want your TLA program to be successful, you need to make sure visitors see the ads. Ideas here include putting TLA text links and banners at the bottom of each page or blog post, improving ad placement on the site overall and even including the ads linked in your sites "links" section. Rotating ads can be useful, too. Getting input on ad placement from friends, co-workers and online colleagues can be a very good idea, as well. It can pay to know what catches the eyes of others. Some site owners go as far as creating special TLA landing pages to make sure their campaigns stand out.
Compensating for web surfers' noted ad blindness is another issue that will need to be overcome. Some site owners create personalized banners that include statements about earning potentials and not the direct TLA information. These ads link to TLA's pages directly or to an onsite presell page instead. Adding a recommendations page with TLA's information and other affiliate programs can be useful, as well.
Promoting your TLA affiliate program is often one of the best ways to go. Some publishers use Adwords to send visitors to their presell pages, they buy forum signatures with their links included and they even hire bloggers to post about the program and include their referral links. Others create online activities to generate excitement.
Promotions alone can drive in traffic, but other steps might be necessary to increase conversion rates. Some of the better ideas here include running contests for those who sign up for TLA using your affiliate links, giving some form of cash back for each person who signs up or even providing free advertising via links on your site. The ideas here are many. Creativity can really pay off.
TLA's affiliate program is one that can pay out very well. It does need to be worked to one's advantage, however.
About the author: Jeff Alderson is a Florida based software developer. He is an expert on search engine marketing. To boost sales, Jeff suggests using a keyword analyzer to find money-making keywordsmafia online games: best online mafia game
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