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I guess it is a little laughable to see the flurry of activity that is inevitable in the growing Green economy. There are a number of companies who finally realize that this is going to impact their business and so they make the shift to Green more out of necessity than commitment to the cause. Of course, after they have shifted to a few Green elements, they want the credit for being a responsible Green citizen of the world. I get it....

There will be the hypocrisy as some people and companies mask their singular drive for profits by pretending to be Green and even promoting themselves to be Green. This is the trend called "Greenwashing" where there is either a purposeful or subtle form of deception at work.

Let me explain what will happen as the janitorial world comes to terms with the rising Green demand. The first stage is the over-simplification of the concept which is typified by done a token effort to make the company or service Green. In the janitorial service, this happens when a firm starts to buy some Green products thinking that they can now represent to their customers that they are a "Green Janitorial" service. You might also wonder if buying a dress makes a man into a woman. It is the mindset that makes the difference, and it rarely works to take a challenge only the first mile.

What will happen next is the "Green Equalization" when every company has some Green products and promotes their company as Green on their website. When everyone has a few Green products, how can we tell the sincere companies from the pretenders?

To separate yourself from the herd of pretenders, training and certification proves to the world that you have a level of commitment and competency for the work your company does. There are not absolute guarantees, but Green Clean Institute has stood for a number of years as the best credential in the janitorial business.

We already see Green pretenders in the market. The question is how will you separate yourself from the crowd and stand out as the credible and reliable service that deserves the business. Green Clean Institute certification is the answer that your clients will appreciate and trust. In a world of Green wanna be's, shouldn't you be the real thing?

It is critical to understand that the janitorial service is in transition from pushing brooms and dumping trash to something bigger. The world is asking for Green service as well as Green products, and most janitorial companies offer only half the solution at best. There are over 1 million janitorial workers in our country, and they are not prepared to step up and provide the services required. It is imperative that every janitorial service train and certify their workers in Green practices as well as provide Green products. In the very near future, Green verification will make a huge difference in your success.

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Every janitorial business will eventually be Green Clean certified or lose business. Green Clean Institute provides trademark janitorial training and certification. Do not dare to pretend it as a Green janitorial business.

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