marketing en internet

Both beginners and professionals of search engine marketing and SEO should have a good understanding of the importance of link building as an essential ingredient in ranking your website highly on the major search engines.

However, as an SEO consultant, I consider there is no harm in refreshing your memory in terms of why this is important and what you can achieve by using this strategy. Why are links important for your search engine marketing strategy? You should see a link as a vote for your website. Every link pointing to your site from another website lets the search engines know that your resources are seen as valuable by another site. The more votes you have, the higher ranking you get. However, unlike voting, where all votes have equal power, in search engine optimisation not all sites have an equally strong vote to give to your site. What elements are important in link building?

If you want to get strong votes, keep in mind these basic factors that affect a link's value to your website: -The strength of the site: Use its Page Rank to determine the value of a site, because most likely search engines will do the same. - Relevance of the site in the industry. - Anchor text: pay attention to the text used to link to your site. If you're building links to your site include the keywords you are trying to rank with in the text that links back. - Position: the position of a link on a page and the number of other links on that page mark the value of a link. For example, having a link in the footer of a page is less important for search engines than a link near the top, while a link in the content is given more important than a link in a list of links. Some of the most effective techniques of link building one can use to improve his search engine marketing strategy are the following:

1. Reciprocal Link Building Reciprocal linking involves a link exchange in 2 or 3 ways between websites. Basically, I link to you if you link to me. Although they are not seen as having the same value as the non-reciprocal links, they are easier to obtain most of the times.

2. Articles and Blogs Article and blog writing are a very effective technique to be used for link building. For blogs you need to start a blog and link to other blogs from yours as to get outbound links. Also, you can place links to your website's pages by hyper linking words in your article as well as add a link to your business' site through the "about the author" section. This method will also help you with driving traffic to your site. To promote your article and implicitly your links, we would recommend using few social media techniques as well along with: - Using an article submission service to get your article published on a large number of websites is a good way to get links back to your site. - Use News and Syndication sites. - Use social bookmarking sites for your articles and blogs. They are seen as very strong by search engines so the more links you get from them, the better.

3. Directory Submissions Most search engine optimisation consultants see this as quite a tedious and time-consuming method. That it because effective directory submissions need to be done manually. You need to customize properly the titles and descriptions to the specifications of the directory.

4. Forum Posting Forums and blog posting are a great way to get back links to your site from relevant sites. However, make sure you add value to the discussion through your contribution, and you are not only posting for the sake of getting back links.

5. Link Baiting Link baiting is considered to be the natural way of link building. It refers to you creating high quality content for your site that would make people link to it automatically. It should naturally attract back links for your web page by getting people to talk about it, discussing it on forums, posting it on social bookmarking sites such as del.icio.us/ Furl/ Digg/ Shout wire and linking to it from their sites.

6. Linking from your own web sites Another method for you to add to your link building strategy is linking inside your site to other pages. Since your business is operating in one particular industry, the content on your site pages should be similar enough as to allow you interlinking. In a nutshell, these are the top 6 best link building methods you can add to your search engine marketing strategy to improve your rankings, drive traffic and reach your ultimate aim: getting more business/sales.

Which link building strategies have you already included in your online marketing strategy? Let us know in your comments if there is anything you'd like to add to our top link building techniques or simply share with us your experience in link building.

marketing en internet

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