Contributions To MMA’s Popularity
Thursday, January 30, 2014 2:01:43 PM
MMA, or mixed martial arts, is enjoying an increased level of popularity these days. A few factors come into play when it comes to the sports ascension into national relevancy. Once considered a barbaric sport, mainstream audiences continue to foster connections through fighters. If you have ever been to a UFC fight, then you probably came away from it realizing that the sport has a loyal and knowledgable fan base. Team sports such as professional football, basketball and baseball still reign supreme within the United States, but MMA is not too far behind.
Many people feel that MMA has risen to popularity suddenly and rapidly. In actuality, MMA has always had a devoted following of fans to call its own. One of the reasons why it might appear that it has risen from seemingly nowhere, is that it came along at just the right time. Boxing is experiencing a major lull, as corruption and waning interest in the sport has caused many fans to tune out. A large number of former boxing fans have turned their attention to what MMA fights have to offer. As a result, MMA steadily gains new fans each and every year.
Additionally, the internet and the access it provides to fighters allows new fans to experience what everyone else has been raving about for years. These days most fighters use social networking sites such as twitter to answer fan questions. Accessibility makes the sport extremely appealing to those who want to feel a connection the fighters they follow. A fan could easily visit the twitter page of Uriah Faber and ask him a question. Many MMA fighters are very accommodating, and they realize that fan interaction is critical.
Marketing plays an equally important role in the world of mixed martial arts. Dana White, president of the UFC, has single handedly propelled the sport to popularity, in the eyes of many. He has a genuine love for the sport, and he has done everything within his power to gain fans. If you have just tuned in to what the UFC has to offer, you might not realize that the organization was almost shut down before White took over. As such, White convinced major networks such as Spike TV and Fox to broadcast fights. Many networks were initially wary of brokering a deal with the UFC, mainly because of the violent reputation which preceded it. Dana White took steps to show that the sport is not a ruleless blood sport.
TV deals and hyped pay-per-view bouts only add to MMA’s popularity. The UFC is widely viewed as the number one MMA fighting platform due to its sheer number of fighters and access to a wide audience. The sport continues to draw athletes from other athletic arenas who have a genuine interest in learning the ropes. This means that MMA allows people from different athletic backgrounds to compete against the best. the challenge of beating your opponent, one on one, makes for great drama within the combat sports world.
Check out here.
Many people feel that MMA has risen to popularity suddenly and rapidly. In actuality, MMA has always had a devoted following of fans to call its own. One of the reasons why it might appear that it has risen from seemingly nowhere, is that it came along at just the right time. Boxing is experiencing a major lull, as corruption and waning interest in the sport has caused many fans to tune out. A large number of former boxing fans have turned their attention to what MMA fights have to offer. As a result, MMA steadily gains new fans each and every year.
Additionally, the internet and the access it provides to fighters allows new fans to experience what everyone else has been raving about for years. These days most fighters use social networking sites such as twitter to answer fan questions. Accessibility makes the sport extremely appealing to those who want to feel a connection the fighters they follow. A fan could easily visit the twitter page of Uriah Faber and ask him a question. Many MMA fighters are very accommodating, and they realize that fan interaction is critical.
Marketing plays an equally important role in the world of mixed martial arts. Dana White, president of the UFC, has single handedly propelled the sport to popularity, in the eyes of many. He has a genuine love for the sport, and he has done everything within his power to gain fans. If you have just tuned in to what the UFC has to offer, you might not realize that the organization was almost shut down before White took over. As such, White convinced major networks such as Spike TV and Fox to broadcast fights. Many networks were initially wary of brokering a deal with the UFC, mainly because of the violent reputation which preceded it. Dana White took steps to show that the sport is not a ruleless blood sport.
TV deals and hyped pay-per-view bouts only add to MMA’s popularity. The UFC is widely viewed as the number one MMA fighting platform due to its sheer number of fighters and access to a wide audience. The sport continues to draw athletes from other athletic arenas who have a genuine interest in learning the ropes. This means that MMA allows people from different athletic backgrounds to compete against the best. the challenge of beating your opponent, one on one, makes for great drama within the combat sports world.
Check out here.

