Melani Warod

The 9th - the 10th of March, " annual meeting IC Market China 2010 " of semi-conductive market of China of 2010 held in Shanghai Go, science and technology of auspicious Sa of Corporation (hereafter referred to as auspicious Sa) , fast, such four major advantageses as the development prospect will be good, products and technology will be innovative and strong of growing up in enterprises with the business performance of 2009 excellently, get finally " The 2009 annual successful enterprise of China MCU market " Special honours. This auspicious already Sa is honoured with this inner authoritative reward of trade in the second year continuously.

By the semi-conductive employer's organization (CSIA) of China , Chinese electronics and information industries Development Research Institute ( Have a match and guide the group) Become the employer's organization of circuit (SICA) with the fair of Shanghai The semi-conductive market annual meeting of China hosted together, as the annual China's semi-conductive trade inner important market activity, its professional lines and authoritativeness are self-evident. " knowing clearly and improving the trend and holding the opportunity of recovering " Theme under,this is that annual meeting award certainly outstanding contributions on 2009 Sa auspicious since another side too in reward.

Sell for the foundation, strategy goes ahead of the rest

This reward that auspicious Sa can continue to hold, is inseparable from its overall strategy in the Chinese market. Since the establishment of company in 2003, auspicious Sa has been regarding MCU as the strategy core all the time. Suffer ballistic 2009 of economic crisis global, auspicious Sa will rely on one's own sufficient understanding of the Chinese market, have proposed " business of the common products " taking MCU of W/W NO.1 as the centre ,And based on developing platform, cooperation relation " The systematic solution business " Work along both lines basically strategy. From continuing advance and superiority of built-in flashing memory MCU, most advanced SoC, simulation products,etc. with ruggedization products strength; In order to design platform and overseas enlargement of process and rectification of process take, improve the intersection of price and competitiveness behind the China after the magnified overseas resource ' Among them complete making in one of its postchannel process factories that becomes maximum of the world in enlargement of the auspicious the Sa 's) ; And through carrying on next to the skin service and support to the local customer, the low-end MCU product line of ruggedization, efficient use distributor expand the common product market to continue obtaining these three main respects of growth chance in China to set about, make auspicious Sa keep sustainable development in whole low predicament that wastes of the trade.

According to the data just released in February of this year, auspicious Sa is in report controller, air conditioner, electrical home appliances (Home Appliance) And MCU sales volume of the ammeter co dominant field soars successively, has already broken through the total number of accumulating up to 1 billion pieces of outloading now.

Technological innovation, the channel is various

In addition, basic strategy of MCU business that auspicious Sa had pertinence very much has guaranteed it has the ability to meet large users of different application demands. For example direct against the special demand that the Chinese market 4/8 MCUs is the mainstream, auspicious Sa is developing and iting to the products including Flash MCU and QzROM in fields such as air conditioner, report controller, ammeter, white domestic appliances, motor vehicle,etc. constantly; In directing against 16/32 of the advanced products, auspicious Sa's attitude of changes persuing in line with looking for novelty too, improving its car, international developing platform where industry, security field used the products constantly.

In order to reach the goal of promoting China's market share to 12%, auspicious Sa is abundant in coordination with commission agent and IDH, open up the marketing channel, expand resources, the forward end technical support strength of ruggedization, improve the customer service and support strength, expand customer's cluster by selling the common products in a complete set, develop different procedures in order to adapt to the customer in different areas at the same time, offer a set solution to the customer in coordination with IDH.

In sum, obtain the award this time, has had dense indivisible relations to the accurate alignment of the Chinese market with auspicious Sa all the time. At the same time, as the global and leading systematic solution supplier of semiconductor, auspicious Sa is obvious to all too for development in economy and contribution made of industry's development of China. It is reported, in 2010, auspicious Sa will be in its main business --Microcontroller business --New application in intellectual electric wire netting, electric automobile and wireless communication of new generation,etc. respect increasing besides original uses such as digital television and mobile phone,etc.. This company will face these fields to throw in the more advanced microcontroller new product actively, in order to meet Chinese user's more, more overall demands.