Melani Warod

International integrated circuit seminar and exhibition (IIC-China 2010) on the 15th Lower the curtain in Shenzhen just, intelligent Pu of kindness (NXP) Manager of Greater China district lighting product market Chen Rong shows, under the circumstances that energy-conservation reduces carbon trend, LED lighting era certainly will come, and is not only suitable for the big enterprise to develop, the small enterprise also can assign among them to a cup of custard, the honour scene of letting a hundred schools contend will appear in the whole LED industry in the future.

Can be regarded as LED and light in the first year of an era in 2009, the sales volume of lighting device of LED indoor exceeds No. 10 million Branch this year, calculate at 200 yuan for one of retail price, already there is market scale of 2 billion yuan at present. The era of the incandescent lamp is getting solemn, the governments of various countries introduce the out of service time table of the incandescent lamp, European Union is 2013 years, U.S.A. and continent were 2015, 2017 respectively.

The electricity-saving lamp remains the preferably energy-conserving scheme at present, because energy-conserving modulation capability reduces 80% of the electricity consumption, and the price is only 6~8 times of the incandescent lamp, the market accepts one degree of great, the city accounting for rate is 20% at present.

Though the price of the LED lamp is 10 times of the electricity-saving lamp, its life-span is 50,000 hours, 6,000 hours than electricity-saving lamp, actually convert price disparity and big. But LED has other advantages, for example it causes mercury of environmental contamination to include, the control on light is more flexible.

LED the intersection of lighting and market not merely suit the big enterprise too, the Olympic Games waits for the grand occasion to adopt LED to light at present, because it has many kinds of colors, and can control, can make the result in riotous profusion so. LED lights the formal diversification, will offer the larger space for market finally, it is with the situation unlikely to present the leading market of a company.

Chen Rong thinks, such a state is very suitable for continent enterprises, so long as small and medium-sized enterprises are original, can find the place in the market, and not only imitate, then certain popular space. If can do the market strategy well, understand customer's demand in depth even more and and make isolating of the products, the situation of letting a hundred flowers blossom will appear on that LED lighting market.