Melani Warod

Different from Sony (Sony) Claim to suspend the organic luminous ambipolar (OLED) The TV is sold and produced in Japan, the near future, Samsung (Samsung) With LG but the jumbo size OLED market in the overall arrangement of declaring and raising the price, and would introduce OLED notebook computer and TV in 2011 and May of 2010 respectively, under the circumstances that two big faceplates of factories of South Korea march on a large scale, can be expected to accelerate the commercialized time course of the OLED TV.

Know the information research institute of the industry (MIC) by money scheme Zhan FuJun, analyst of industry, analyzes, Sony, in order to vie for attacking three-dimensional (3D) with all strength at present The undertaking domain of the display unit, in addition, think that can not see OLED video market makes a profit in short term, reduce acting point of faceplate, OLED of jumbo size, by a wide margin already, it reviews Samsung, research and development resources that happy King can arrange to be more, besides upstream material, miscellaneous supply chain links can be developed by oneself, so positive degree of jumbo size OLED market, can observe the OLED TV and reach a great index commercialized in two big faceplates of manufacturers invest.

Material cost too high and life-span too short, in addition, the intersection of faceplate and the intersection of painting and inequality lead to the fact, produce high quality ratio to be good, it is all a present batch productino OLED video technological obstacle, but what initiated the industry to highly pay close attention to is, a few days ago, Samsung plan the intersection of Yi and 866 million of note on loyal to clean the street province (Tangjeong) already Newly build one and 5.5 generations of line OLED faceplate factories, can produce OLED faceplate of * 1,500 millimetres for 1,320 millimetres, Zhan FuJun points out, 5.5 generations belong to and produce the line specially, but quantity produces 32 according with the cutting rate of economy most, OLED TV faceplates with 21.5 -inch screen. It is reported separately, the consuming electron (CES) of world in 2010 of Samsung The whole world matrix type (AM) voluntarily exhibited OLED would probably come out in 2011. In addition, happy gold continues 2009 Kodak (Kodak) Sell under command after OLED public institution gives happy gold, also technological energy of ruggedization happy gold OLED immediately, will have already taken the lead in Samsung's putting out OLED TV goods with 15 -inch screen in 2009, and this product will be listed on Europe in May, until Samsung and happy gold introduce batch productino into competitively, seem, reveal appear the intersection of owner and technological bottleneck of batch productino, OLED of jumbo size, break through progressively, already.

The military commander of market of OLED TV must fight for, even if Sony will postpone producing the OLED TV, but enter the manufacturer newly but growing on and on, such as Panasonic and Sumitomo's chemistry (SumitomoChemical) It develop cooperatively with 40 -inch screen more than OLED TV,it is estimated on 2010 years ago can batch productinoes successful. Among them, purchase the display unit science and technology in Cambridge (CambridgeDisplayTechnology) in 2007 in Sumitomo's chemistry And then entered the admission ticket of OLED market promptly. What deserves to be mentioned is, Panasonic and Sumitomo's chemistry are each good at defeating the field in OLED faceplate painting and material separately, can't become Samsung light formidable opponent that look. Zhan FuJun thinks, the complexity relative to OLED material, the technological difficulty of process for preparing of middle jumbo size OLED even painting is slightly low, and Panasonic has already regarded the OLED TV as improving the camp to accept the next living chess contributed, so future technology and products dispose the tendency and receive much concern too.

Allow trader, faceplate of Japan and Korea S., have an exclusive claim to fame Qian Yu, trader, faceplate of Chinese, have an optimistic view of the intersection of OLED and TV and invest relevant overall arrangement too while being beautiful while being novel, face material and the intersection of process for preparing and hindrance, future through research and develop by oneself too, purchase, or technology form an alliance with promote technical capacity continuously, also the topic that the follow-up industry tracks.