Melani Warod

In order to increase the capability of oneself in the field of different simulation, TI sustains and merge the intensified one's own capability in fields such as power management, converter, control device and amplifier,etc. through small-scale tactic.

Solar battery, LED light and wind energy generate electricity alternative energy source employ become semi-conductive new focus of market.

Expand the products field through purchasing

It is the most scattered part in all semi-conductive markets to imitate the market, TI has already occupied the first position of semi-conductive market of simulation with 13.6% of the market share, still there are spaces of significant growth. Merge CiclonSemiconductorDevice in February of 2009, make TI set foot in the power MOSFET market and and promote the efficiency of management of power of the products. After purchasing Ciclon for one year, TI introduces and faces high electric current DC/DC application, succeeds in firing the first battle of marching into MOSFET market. In addition, TI will purchase and develop the power supply technical CommergyTechnologies in 2008, still merge a manufacturer InnovativeDesignSolutions which supplies high-speed simulation assemblies of conformability of market such as testing and measuring, communication and medical treatment,etc. in the same year. Through this line of strategic purchase, TI has established the strong, extensive simulation products production line, have obtained more market share.

Another success of TI will be purchased and come from the embedded handling traffic in 2009, TI succeeds in purchasing a 32-bit microcomputer MCU supplier LuminaryMicro, mean TI will further strengthen its microprocessor (MCU) The products camp, accelerate the process of implementation of the 32-bit microcomputer ARM strategy. TI purchases Luminary and is thought to be a win-win choice by industry, the Stellaris series customer will benefit from TI outstanding manufacture capability, simulation and embedded and deal with the technical leading advantage on one hand; Meanwhile, the purchase of Luminary helps TI to be offered the capability of more intact MCU product series. After finishing purchasing, TI has basically formed ultra low power consumption MSP430MCU in the field of MCU, on the basis of several large platforms such as the Stellaris series processors and high-performance C2000 real-time control units of Cortex-M3, meet different kinds of users' demands with different characteristics such as low power consumption, high commonability and high performance. MCU products of TI have already covered the industry, communication, medical treatment, multimedia, illumination, tested such numerous fieldses as measurement, sensory, building are controlled in an all-round way.

Devoted to energies to substitute with consumption reduction

The growth of the global energy demand has already been well-above the supply of the traditional energy, speeding up the development of low-carbon economy has already become the global common understanding. Solar battery, LED light and wind energy generate electricity alternative energy source employ become semi-conductive new focus of market. TI is devoted to the alternative energy source field of investment, makes great efforts to develop the high-performance chip for the customer, bring a better solution to them. Though face the decline in economy in 2009, TI will still invest in the construction of two laboratories correlated to alternative energy source: LED lighting laboratory and solar power system laboratory. These two laboratories have fully utilized TI in simulation, digital domain different products collinear technology and talent's advantage, and cooperate closely with customer and finish systematic framework and IP design, products definition, application guide to the chip level,etc. and innovate the development that is broken through. The cost that solar energy and LED light is also very high at present, the market lacks the solution of great cost-effective, should popularize using the alternative energy source, raise the energy conversion efficiency, it is a key to reduce the whole system cost. A lot of customers of TI are devoted to developing the low-cost, high-performance solution, in order to realize this goal, TI is making joint efforts with customer.

Besides efforts in alternative energy source, TI utilizes its advanced technique to reduce energy consumption at the same time, create the world in environment protecting more mode. TI offers leading DSP, microcontroller (MCU) , simulation and power management solution, are devoted to raising the energy service efficiency, minimize the consumption of the existing energy. For example: Action and the intersection of video and induction installation that TI offer can automatically controlled air conditioner and opening of lighting system under BLDG; Utilize TI advanced portable power ME, the life time of the half element can be in order to exceed twenty-years; Mix the battery in the motor vehicle and manage the device apparent distance travelled and lifetime of system of power supply which has improved the vehicle; Advanced motor control and power management apparatus of TI enable efficiency improvement 88% and 30% respectively of industrial application and household electrical appliance.

TI researches and develops the focal point in the fields of solar energy, LED

Solar energy field

TI power product with the intersection of world and top university, leading the intersection of consumption and electronic the intersection of supplier and portable solar energy innovated to develop cooperatively, enable the sun to charge for the portable electronics.

LED lighting field

TI is devoted to offering more advanced power management scheme, reduces the whole system cost, it lights applied innovation and popularizes, meet the demand that future intelligence lights to accelerate LED.