Melani Warod

Auspicious core little Electronics Co., Ltd. (Rockchip) of Fuzhou It is the integrated circuit design enterprises asserted through the country, is absorbed in the video processing of the digital sound and moves the chip design of multimedia. As the leading chip manufacturer of China, the intersection of digital hypermedia and solution that auspicious core produce a little contain MP3, MP4, CMMB, MID, mobile phone, digital picture frame, the intersection of e-book and the intersection of reader,etc. and a plurality of fields already. Professional integrated circuit design company as individual proprietorship of a China's Mainland, how the auspicious core microelectronics building up with language language repeater chip and digital tuning radio control chip shows up prominently in the field of chip of the digital hypermedia, yield unusually brilliant results till now, was it broken through newly in the future and realize? Believe that has read this serial articles, everybody will have an ocular knowledge of their development courses in recent years.

In early video MP3 era, RK2606/RK2608 yields unusually brilliant results

2005, the strength ATJ2085 of Zhuhai torch opens the era of the video MP3, but no matter MTV, AMV, SMV,etc. video form supported in early days controls collapsing with the clear smooth degree of respects of picture in the file volume. First MP4 chip scheme RK2606 that the auspicious core introduces a little is with XviD coded AVI form, the broadcasting frame rate, the dispositions of 2.0 inches and 176* 220 definition screens of 24fps/S has well solved these problems, possess the task management of a pair of thread at the same time, the storage card is expanded, USB2.0 carries the oral advantage at a high speed, and lower cost control has promoted its popularization process. Major manufacturers have put out and correlated with the products much more inside in China including blue evil spirit, holding Damien high, Newman, the market share soars rapidly.

After RK2606, the new core RK2608 comes one after another. It regards broadcasting the frame rate, supporting the screen of resolution ratio 320* 240 of 2.4 inches of 30fps/S as the advantage, realized and played with QVGA display effect that the family went after like a flock of ducks at that time. In addition, RK2608 newly-increased FLV show, support, and can accede to the game function even, the playing shows the color even more.

Many forms are supported with the expicity demand of the large screen, RK2706/RK2708/RK2710 popularizes

RK26XX chip advanced triumphantly all the way in 06, occupied very great share of the market and and presented new breaking out again in 07. Little achievable highest rank of 800* 480 picture element of support to video of RK27XX chip scheme that introduced at that time of auspicious core, join China prevailing the intersection of RMVB and form support generally, but TV-OUT incorporate, let MP4 limited by, restrict on the intersection of small dimension and screen again either.

Serial chip this extendible to support DC/DV, bluetooth, 16 the intersection of game and function and can develop individualized UI, let its become pet of market again. On later stage, many forms of realizing AVI, RM, RMVB, WMV, ASF, FLV, DAT, MPG, MP4, VOB, 3GP especially are compatible, have obtained extremely high approval on MP4 market.

Stride forward high definition era, support RK2806 and RK2728B scheme of 720P video

Until MP4 realize to march towards by the intersection of 720P and the intersection of high definition and era, auspicious core little to put out RK2806 high definition chip also, function characteristic of supporting the extensive, subtitle / audio track to switch over etc. that it possesses high opening UI, coded format, its outstanding to characterized by, realize, encode H.264 the intersection of MKV and the intersection of high definition and support of video, and expanded to realize HDMI video output. And RK2728B consults the design of RK2806, and cost control is more outstanding, the level that the characteristic keeps basically fair, it is a scheme put out for the high definition MP4 of the low price.

In a situation that MP4 has already been realized the high definition video has broadcast, the auspicious core is little to continue exploring, incorporate and take a picture / take a photograph of RKcrown scheme like function and put out too, it will not merely possess the compatible ability of 720P video, can match the lens up to 10 million picture element even more, bring different and past new experiences to users.

To MP3 products, introduce leading low power consumption, RKnano scheme of the high tone quality

After MP4 field obtained the immense success, the auspicious core is little to introduce RKnano chip scheme to MP3 market. RKnano possesses characteristics such as multitask operation, Microsoft's sound effect,etc., has also joined the intact solution that can support Microsoft Windows Media DRM DRM10, bringing convenience for consumers of larger limit.

Meanwhile, as the leading characteristic of this chip, adopt the machine Overall Power Consumption of RKnano to be lower than 9mAh. RKnano built-in Flash control device, LCD display control unit, audio frequency DAC, DC/DC, SD card control device, USB interface,etc., not only the peripheral interface of the abundant chip, has also improved the applied flexibility of the chip, reduce the cost which employs the single machine. In addition, RKnano also supports 8Bit ECC digital error correction technology in an all-round way, the chip fault-tolerant capability is stronger, FLASH life-span can be lengthened because of this too.

Take advantage of the wind of the Olympic Games, introduce the digital mobile television solution RK2706DMTV in CMMB in the initial stage of development

When Beijing Olympic Games is held in 08, China's autonomous figure moves television standard CMMB to begin to be pursued, the auspicious core catches the opportunity a little, on the basis of RK2706 scheme put out at the end of 07, make RK2706DMTV (Digital Mobile TV) supporting CMMB program to receive The scheme, except support RM, RMVB, AVI (XviD/DivX) functionally Outside basic functions such as, FLV form video file, MP3, WMA, WAV, FLAC, APE form audio frequency file broadcast,etc., support the intersection of TV-OUT and TV export, take a picture, make a video recording DC/DV still, a attractive one still the digital mobile television function most certainly.

To the market of mobile phone multimedia, introduce and support the canonial RK2718 cell-phone chip of four kinds of mobile televisions

Enter the intersection of mobile phone and field, auspicious core little technology in the fields of audio frequency and video their and experience accumulate inject the intersection of mobile phone and research and development of chip into in 2009, having introduced the RK2718 cell-phone multimedia solution, can support including CMMB, and ISDB-T, T-DMB, DVB-T altogether four kinds of mainstreams move television standard. Meanwhile, RK2718 inherited the audio-visual function of series RK27, possesses the holding capacity of audio frequency and video of many forms. In cost control, its integral chip scheme has much advantages too, so hit the market of low-end by deciding. Besides RK2718, the auspicious core is little to also introduce and can support the RK2728 cell-phone chip that VGA/WVGA reject, mainly hit the market of advanced mobile phone.

To the market of digital television except North America, China and South Korea, auspicious core little to put out the double-system type based on RK2718B-M coprocessor chip move the solution of the digital television on the beginning of this year on this basis. This scheme can support these two kinds of movement Digital Television Standards of ISDB-T, DVB-T at the same time, can fully meet global most markets' demands.

Can be regarded as RK2808 chip of solutions such as MID, reader of the e-book, mobile phone,etc.

Wireless equipment for surfing the net (MID) Rise opportunity for development of bringing being new,can last Android, WinCE operating platform RK2808 scheming, and can realize 720P many forms video decoding. RK2808 possesses the complete peripheral interface in order to adapt to the application of different complexity. The change that is designed through the periphery, not merely can use as MID of producing iPod touch through RK2808 scheme, it can realize, bring kinds of the intersection of PC and PC, kinds of dull and stereotyped computer (Tablet) of iPad of key operation , take wireless digital picture frame to surf the Net the function. Among them, believe by the intersection of sound and happy MID W7 researched and developed to remit that has already attracted many concerns. Adopt " iPad " of the Chinese core Will adapt to the national conditions of China better, will believe that will cause big sensation.

The reader of the e-book prevails more and more in 2010, the little RK2806 scheme of auspicious core can be used as the processor of the e-book too, Enjoy e-book that OPPO number introduces adopts this chip, compares most other products relying mainly on WinCE and Linux system, it will operate Android system, will obviously promote on the individualized, ease of use.

When Android system was born, it is the system software designed for the intellectual mobile phone, it is rather well received to employ the mobile phone of Android system on the market, the little RK2808 chip of auspicious core is the first scheme of supporting this system in China. Compared with other intelligent operating systems, Android weaker audio-visual ability been condemned all the time, and can be found out from the products parameter of RK2808, the auspicious core has injected the high canonial audio-visual function into Android cell-phone products a little, it is enough to let the Android cell-phone not drop the wind when other operating systems that 720P high definition is broadcast. It uses RK2806 to be expanded to realize 3G net support in intellectual mobile phone of chip, movement G3, CDMA2000 the telecommunication wing days of rule on it rule for TD-SCDMA offers with and WCDMA the connecting of rule " Fertile" Different canonial support.

Existing chip system and developing the prospect

At present, the auspicious core a little electronic multimedia chip has already covered fields such as MP3, MP4, MID, mobile phone, e-book reader,etc.. On MP3 market, the auspicious core little RKnano possesses many audio frequency form supporting, characteristic of high tone quality low power consumptions. In MP4 market, RK2806 chip offer the individual character UI to support, can use the high clear screen of 800* 480 definition, and regard supporting H.264 and decoding 720P high definition video and broadcasting as the selling point; But the leading cost performance of RK2728 chip, the characteristic displays the respect and keeps an equal pace with RK2806; RKcrown chip support to take a picture and make a video recording function highest 10 million picture element, and possess 720P decoding capability. Mobile television field, RK2718 chip digital television with global multiple systems supported, and support SPI Nor flash and possess the cost advantage. MID, mobile phone and e-book reader field of the trend front at present, RK2808 scheme possesses a pair of system support, 720P decoding, such advantages as 3G supports.

The 13th - the 16th of April, 2010, the electronic product exhibition of the seventh Hong Kong spring sponsored by Chinese HK Trade Development Council, will hold in Hong Kong Convention and Exhibition Center, auspicious the intersection of core and microelectronics attend exhibition, release group, employ the products on the intersection of Android and solution and a series of leading terminal station of new generation of platform, contain, hold, surf the Net product (MID) , intellectual mobile phone (Smart Phone) , electronic reader (E-book) Wait, plural innovation, intelligence are experienced, will expose the mysterious new product when the time comes. As the autonomous multimedia chip manufacturer of China, it is believed that the auspicious core is little to offer and possess the outstanding characteristic and press close to the chip scheme of the national conditions more, let us wait and see.