Mediacoach

There is an understanding among small and medium sized technology companies the coaching in the field of sales and marketing is not necessary. However, what we can see from studying a Board Room discussion sheds doubt on that belief.

What are the companys prerequisites to keep producing goods and services?

Be proactive in approaching customers with solutions to their problems before they approach you. Good market research can unearth potentially profitable customer needs.

It is very important to protect the branding of the company as competitors will bring out products to try to muscle you out.

The main priority is to build a relationship with customers and then selling will follow naturally. Satisfied customers will recommend you to others whereas unhappy customers can hurt your reputation.

Selling is not all about talking at the customer until they are convinced; you should listen to what they have to say and you may pick up on some subtle signals of that customers buying patterns.

Equip your customers with the knowledge of your company, product and services; it pays off in the long run.

The creation of benchmarks and milestone points play a vital role.

The roles of marketing staff and sales staff should run parallel to each other. So much so that they will need to be aware of each others activities to function properly.

In most companies there will be at least a few members of sales and/or marketing staff who are unaware of these main requirements. So it is necessary to have coaching for your sales and marketing team? Indeed it is; for them to fully understand their main objectives and carry them out in the most efficient way possible.

More often every technological company goes through a coaching in Sales and marketing to bridge the communication gap that may grow out of proportions between the various departments in the company on their understanding of customer expectations, strengthening the companys overall functionality.

Is coaching in Sales and Marketing necessary for Technological companies? Of course.

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Terry Forsey is a technology sales and marketing coach with over 30 years experience. To contacnt Terry Forsey visit terryforsey.net

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