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Rules to Effective Logo Design

Wednesday, 30. January 2008, 16:53:03

Rules to Effective Logo Design
Logo Design Rules
by Bennet Holzworth

1. Get as much information as possible before you start on the project.
2. Make sure you are working with the decision makers.
3. Get inspiration outside of the logo books. Try an art museum or the local scrap yard.
4. Don’t use gradients. Well… If you do, just make sure the mark looks great without the gradients as well.
5. Committees can’t commit. Have a very direct and transparent plan if you do agree to work with a committee (never agree to work when there is more than one committee involved in the approval process).
6. Don’t just ask questions of the client, but work to figure out what lies underneath their answers.
7. Keep animation in the back of your mind, even if you don’t see the client needing it immediately.
8. Don’t leave “fine tuning” for after the client approval. Most of the time, after a logo is approved, the client wants it “ASAP”. If you do leave “fine tuning” for after the client gives final approval, make sure you follow through.
9. Work to appear current without being too trendy. More Sprint. Less at&t. Traveling/bouncing circles, droplets and or “canted” logos are becoming as trendy as the ubiquitous swoosh.
10. As much as you love the symbol you created, make sure it is balanced with the type (if they are separate). Don’t make a symbol that will completely overpower the company name and vice versa.
11. Have an Idea!
12. Simplify
13. Make sure it is recognizable at a quarter inch.
14. Make the overall shape unique. Think of the Coke bottle.
15. When you are creating shapes in Illustrator, use as few points as possible. Mess around. Play Play Play in illustrator, use pathfinder, combine, build, destroy. You can get some interesting shapes and ideas from happy mistakes, and places you weren’t looking.
16. Start with some sort of sketch. Even if you are not a full-on thumbnail person, rough sketches on lined paper is better than nothing at all. Remember: the logo has to look good even when it’s embroided ... (contd.)

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Some important Linkes :

Wednesday, 19. December 2007, 05:35:08

Design concept:

http://www.sawmovie.com/
http://www.saw3.com/
http://www.sawmovie.com/
http://www.johnschwegel.com/wallpapers.htm
http://www.civicrussia.ru/#
http://www.deviantart.com/print/127279/
http://www.webdesignfromscratch.com/current-style.cfm
http://www.blueobjectdesign.com/

Royalty free Sites:

http://www.inmagine.com/
http://creative.gettyimages.com
http://www.bigshotmedia.com/index.php
http://www.punchstock.com/
http://www.dreamstime.com/
http://www.istockphoto.com/index.php
http://www.punchstock.com/
http://www.jupiterimages.com/

Web templates:


http://www.templatemonster.com/
http://cssmania.com/
http://templates.entheosweb.com/
http://cssvault.com/
http://cssbeauty.com/gallery/
http://www.designload.net/list/full-sites-with-flash/
http://www.tripleslanguage.com/
http://www.answers.com/topic/entity?cat=biz-fin



http://www.20dollarbanners.com/
http://www.bannersmall.com/
http://www.prevention.com/

Logo sites

http://www.logomaid.com/

http://www.bigbrand.com.ar/
http://www.apperleydesign.co.uk/stationery.htm
http://www.indezyn.com/portfolio/corporate_print.htm
http://www.psprint.com/printing_products/letterhead_printing.asp
http://www.lunarmedia.net/letterheadport8.htm
http://logopond.com/
http://www.pixellogo.com/home.php?cat=361
http://www.logodesignguru.com/Logo-design-portfolio/portfolio.asp?cat_id=6
http://www.logojeez.com/logos/portfolios.aspx#logos
http://www.businesslogo.net/portfolio.php
http://www.logoblog.org/company_details.php?company_id=30
http://templates.entheosweb.com/logos_corporate_identity/default.asp?page=8
http://www.sosfactory.com/logos1.html
http://www.circle.bc.ca/index.php?page_id=275
http://thelogocompany.net/case-study-piratebay.htm
http://www.thelogofactory.com/logo_design_galleries/20062_11.html
http://www.logoworks.com/Logo-design-recent-logos.html

Personal sites

http://my.opera.com/community/
http://people.minglenow.com/dashboard/590852
http://hs.facebook.com/profile.php?id=714095170&ref=nf
http://www.cityevents.tv/profile.php?user=neegam
http://www.pashnit.com/forum/showthread.php?t=7839
http://www.english-test.net/gre/vocabulary/meanings/170/index.html
http://www.cityevents.tv/profile.php?user=neegam
http://www.deviantart.com/deviation/59342997/
http://trig.com/neegam
http://www.atrochatro.com/sms_shayari.html
http://www.mycandymanclub.com/
http://www.echarcha.com/forum/forumdisplay.php?f=23
http://www.bharatstudent.com/careerpoint.php?fid=ibojqhljhipjkc
http://www.punchstock.com/
http://wvs.topleftpixel.com/flash/cntower_timelapse.swf
http://www.newwebpick.com/main.php?sid=77966eb35468dca375778715454c1344
http://www.arcadebang.com/categories/34/racing.html
http://www.ultimatearcade.com/
http://www.neodelight.com/
http://www.newwebpick.com/main.php?sid=f158c5305b622fceca8d7e7effe655da
http://psdtuts.com/tutorials-effects/creating-a-mac-type-background-in-photoshop/
http://luxa.org/brushes

Banners sites:

http://www.20dollarbanners.com/
http://www.bannersmall.com/portfolio106.html
http://www.prevention.com/cda/homepage.do

Icons sites:

http://icon-king.com/?cat=2
http://www.marvilla.us/portfolio.html
http://www.iconbuffet.com/
http://www.visualpharm.com/icons.html
http://www.luckyicon.com/en/portfolio/
http://www.enhancedlabs.com/main/index.html
http://www.everydayicons.jp/
http://www.famfamfam.com/
http://www.maxpower.ca/free-icons/2006/03/05/
http://www.guiicons.com/
http://www.iconbuffet.com/
http://www.marvilla.us/portfolio.html
http://guistyles.com/
http://www.glyphlab.com/icon_design/examples.html
http://www.iconshock.com/
http://stockicons.com/collections/
http://www.visualpharm.com/icons.html
http://ndesign-studio.com/resources/pixel_icons.htm
http://www.macrabbit.com/
http://www.iconshock.com/icon-sets/super-vista-general-icons.html
http://www.yellowicon.com/portfolio/
http://www.pixellogo.com/home.php?cat=361
http://iconbase.com/
http://www.procartoonz.net/list/premium-flash-headers/
http://www.marvilla.us/portfolio.html
http://www.visualpharm.com/portfolio/
http://www.enhancedlabs.com/main/showroom.php?gallery=6
http://www.iconsdesigns.com/vista-inspirate/
http://icon-king.com/?cat=2
http://www.marvilla.us/portfolio.html
http://www.iconbuffet.com/


3D sites:

http://www.3dtotal.com/
http://guistyles.com/index.php
http://www.pseudo-pod.com/temp/Leech/leech.htm

2d Sites:

http://www.flashfunpages.com/bunnylove1.html
http://www.flashfunpages.com/games.htm

Illustrations sites:

http://www.doodlebank.com/blog/index.php?paged=2
http://www.fullyillustrated.com/

1 comment

About Rhys Jones (Designer)

Saturday, 15. December 2007, 06:03:53

| About Rhys Jones

Rhys JonesBorn Rhys Jones during the year of the dog in a small suburb of Wellington, New Zealand. I have grown up loving design and art as a whole. Having tried my hand at various forms of art from painting, sketching, sculpture, photography and graphic design, I finally settled on graphic design as my love true love (photography came in a very close second).

I studied graphic design for two years at high school before heading out into tertiary education where I studied IT, multimedia and graphic design at Natcoll for two years. Some of the work that I did during those two years can be found in my portfolio. After finishing up my studies I went out into the work force applying for multimedia, graphic design and web design jobs only to find I was caught right in the middle of a Catch-22. No one wants to hire a bright eyed, bushy tailed, straight out of studenthood kid with no work experience. Fast running out of money with no real hope of cracking the design industry any time soon I bit the bullet and took a job at Foodstuffs filling grocery orders from major supermarkets around my region.

After six to eight months of working 3pm – 12am Adele and I packed up our gear and moved to Canberra, Australia for Adele to pursue her PhD scholarship and for me to find work. I tried my hand at a few freelance projects in the first year of being here, but soon discovered that I was not quite ready for that, so I decided I needed some real industry experience first. Within the first month of applying for web design/multimedia jobs I was offered two jobs, for the first time in my life I had options. I decided to take the job at Tower Software based on the variety of work I would be doing.

My job roles include:

* Website maintenance
* Website design
* Magazine advertisements
* Product interface design
* Icon design
* Logo design
* Brochure layout and design
* Testing of their web content management system

Within the first couple of weeks of being at Tower Software I was hijacked by a R&D group who were working on a product called ice. During the time I spent with the ice team I provided the graphical interface, web templates (basic xhtml and css), icons and the projects logo. Since then (late 2005), I have redesigned the Tower Software website, helped with implementing their public facing site into their newly acquired product WCM (Web Content Management), done general graphic design work for advertisements, brochures and annual reports.

Recently I have been working on the implementation of Tower Software's customer extranet and partner portal inside of WCM so all content can be managed by the relevant parties, instead of having to rely on the web guy to update the pages all the time.

However my life is not all corporate work. I've done work for bands from around the world, for friends locally and for whoever else needs my help. I am very open to other projects that maybe you or a friend of yours has in mind, so please do not hesitate to contact me if you think you could use my skills in your next project.

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defined style for yourself

Thursday, 25. October 2007, 09:07:37

Style, as I define it, is the reoccurrence of elements from one piece of work to the next. Style should reflect the designer and his/her experience. Rather, style commonly tends to be a recycling of major parts. I said "elements" before for a reason. Reusing a good font, color or grid is fine. But... I wonder if applying the same formula to everything is really design? Think about it like this: If everything you did looked and worked as if cast from the same mold, how would you evolve? Experimentation is a big part of design (at least for me). Doing the same thing over and over has to have a negative effect on exploration, because, well, you aren't exploring.

Allow me an analogy. A young carpenter builds a house. It is a great house and people like it. Soon, others want a house just like it. Different knobs, faucets and tile, but the exact same house. After some time, the carpenter has built hundreds of these houses and has grown very efficient in doing so. He can now build one in half the time as the first one took. So, is he a great carpenter? What if someone approached him to build a completely new house. Could he do it?

Designers need to evolve to survive just like anything else. There is always merit in figuring something out. I think this is what design is all about. The challenge is doing it the first time, not the 10th time. Once you find the right combination of layout, color, image, type, content, intent, etc. let it rest. When it all comes together, call it done and try something else. Take a lesson from music. Popular music is trend. But there are artists who surpass this, who stay around over time. Why? Because, some artists have been in a perpetual state of reinvention since their first song. No one wants to hear the same thing from the same person forever.
Design is no different.

With that said, I also wish to take issue with the client side of design. How does style effect client work. It is easy for most designers to do a great site for their own firm. But, can they do it for their clients? I see a lot a great self-promotion sites with very substandard portfolios. I think, and I could be wrong, but I think that this happens because the client doesn't want the "carbon copy house", they want the "new house". And the "carpenter" can't build it. The usual response to this is an attempt to put the client down at a lower level. You call them stupid and talk of how
bad their taste is while you sit suffering through their project anyway. You wind up getting your check and you add their substandard compromise to your already substandard portfolio. And I ask you, couldn't this have been avoided if you approached the problem in a way unique to the client andtheir individual problems? In these cases, what I find most ironic is that the client will strip away the style from you, thus removing the only resemblance of the designer at all.

Set trends then abandon them. Reuse elements that work, but don't overdo it. You can shear a sheep many times but skin it only once...

-Ty Lettau

Fourm Design Studio
http://www.fourm.com
http://www.infourm.com
http://www.soundofdesign.com



MAT POPROCKI

Establishing a defined style for yourself is the hardest thing you'll ever do as a designer, and is also the most important. The main thing is, once you create a style for your self to a point that you can be recognized by, you have to learn how to use it for you and not against you.

For the worse:
Your client could care less, he or she may see your style, and wants it. Your client doesn't care that your style may have nothing to do with what they are selling, but the way they see it is, your style is hot, it's fresh, it's groovy, and they want it. So, they hire you, knowing what there going to get, and how there going to get it.

For the better:
You can take what you have learned in developing a style for yourself, and relate that to developing a style for your client. Hell, you already have been able to define yourself as a person threw design, so creating a style for your client will be no problem at all.

Theory Two _ Style is for Artists.

Once you define a set style for yourself, you are no longer a designer, but an artist. In design, you take all aspects of the client, and relate them to that design of whatever you are creating for them. You yourself, have nothing to do with your clients design. This will hinder you work, if your a punk, all you will end up doing is working for punk rock companies.

Conclusion _

"You could be the strongest person in the world, but if you don't know how to fight, even I could kick your ass"

What it boils down to is, that if you have a style or not, you have to learn how adapt to your clients needs. In fact, you are a designer, aren't you?
-
Mat Poprocki
http://www.inferiordesign.com



MR EEL

There is nothing wrong with adhering to a particular style. It's limiting, but this in it'self can be an advantage. Some of the best work is made while exploring the limits of a style or school of thought. Maybe people will disagree with me, but think of all the schools of design and art and architecture that do this. It's perfectly possible to adhere to a style, whilst simultaneously pushing the ideas further. It's perfectly possible to do this and have satisfied clients.

'Creativity, evolution, and experimentation all suffer when style is held too long without change.' Styles almost never remain static. They are fragmented and changed. Face it, people copy each other all the time. But imitations are never perfect and so a style can change incrementally. Yes it may stagnate but sometimes someone will make work that is exceptionally interesting and exciting while staying within the constraints of a style.

I think the real culprit for dissatisfying clients is not simply brainless adherence to style. I think it has more to do with an arrogance that some designers have. The perception that they simply know what is best and that the client is a pleb if they critisize or complain or simply disagree. This is so very wrong. Clients are a designers business. You need to make something that they are happy with.
This arrogance may show it'self as a stubborn adherence to a style. But let's not blame the style, blame the designer. It should a case of the right tools for the job, or more correctly, the right styles for the job, not satisfying your own ego.

Paramount is that the design must fit the job, and ultimately the client must be happy with the work that you do. All other concerns are secondary. If it's possible to do this while keeping to a style of design that you love, then good luck to you, but having an un-happy client because you won't change style is pretty damn silly.

So in basicly, I don't think styles themselves are bad. Adhering to them isn't bad either. Failing to be flexible when you need to be is bad.

Ok, there is my view. You may disagree, you may think I'm completely wrong. If this is the case, convince me otherwise. I'm willing to change my mind, but I need a good argument for that :smile:

Mr eel
slippyfish@metempsychosis.com
www.metempsychosis.com/mr-eel/

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You Too Can be King!

Thursday, 25. October 2007, 09:01:27

Introduction

A pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone�s head, but to me a great idea doesn�t have any value until it�s written down. Until it�s written down it�s just dust I the wind: here today and quickly forgotten tomorrow.

But, every great idea needs a little something extra. Maybe you�re great at design, but you simply can�t write worth a darn. Or, maybe, you have the best idea for a website, but no real way to get the word out. Either way, we all have different skills and we all have something to give and wouldn�t mind getting a little something in return.

The website I�m talking about today is really about just that: getting something valuable in return for something valuable. Whether you are a website owner or a writer, this website has been rather successful at giving you what you need, when you need it.

Constant Content is all about giving webmasters the content they need to make their sites great while at the same time giving authors the exposure and income they need to keep doing what they are great at. At it�s core, it�s about allowing people to play to everyone�s strengths.

The Gist of the Gist

There are really two parts to Constant Content. If you are a webmaster, there are hundreds of articles available for you as free content, licensed content or exclusive content. Constant Content will even have content custom written for you if you don�t find what you need!

It�s a little bit like having hundreds of writers sitting around at your beck and call. Some would call it spoiled, but I call it a dream come true.

The flipside of this equation is for authors. As you can tell, I�m an author. I�ve written articles, reviews, tutorials and curriculum for magazines, universities, books� You name it, I�ve done it. For me the two hardest parts about being an author are exposure and a revenue stream. Either you can�t find enough work, or the work you find doesn�t pay you often enough or well enough to make life easy.

For writers, this is where Constant Content comes in. It provides you a place to showcase your work, to license it (lots of people buy, lots of money for you) and even to sell exclusive, lucrative, licenses of content you prepare.

As I said before, Constant Content really is about connecting webmasters and writers up to form a team. A very cool concept which works very well.

Webmasters, Put Your Hands in the Air!

By now any smart webmaster should be aware that content is what makes the site go round. Even if all you have is an Ecommerce site, it�s still ultimately the content on that site which gives it legs. Your users need to know certain things, and content is what fills them in. Whether it�s articles, reviews, tutorials, essays or editorials, every site benefits from new, professional content.

Before we get in too deep to how you can get that great content right now, let me go through some of the basics of how Constant Content works for site owners. The process is fairly simple. You go to the Constant Content site. Then you find the type of content you are looking for (there are several ways of narrowing it down). Once you�ve found a piece you like, you are able to see a preview of it to make sure it fits with the overall tone of your site.

You then have a choice. Do you want a �Usage� license or a �Unique� license. A Usage license basically means you are allowed to use the license, but so is anyone else who buys a Usage license. It gives you the content you need, but does not guarantee you won�t find it elsewhere. The flipside of this is that the content is very well priced: often in the 10-20$ range, which isn�t bad at all. If you�re looking for exclusive rights to a piece of content though, you will need to purchase a Unique license. This will guarantee that nobody else buys the piece in question. It�s a bit like buying a print of a famous painting versus buying the original. Both are great, both will work, it just depends on your needs.

Ultimately, there is only so much content on Constant Content right now, as it is a fairly new service. So, what happens if you don�t find the content you like? Well, you can either submit a Request for Content and hope authors help you out, or you can apply to have a piece custom created for you. Sure, you�ll pay a premium, but you will also work with the author to make sure the piece is ideal for your project.

Whether you choose to buy content already on Constant Content or get it created just for you, ultimately you�ll find what you need, at a great price, delivered with a smile. Constant Content allows you to play to your strengths, without having to worry about all the extra hassles.

Authors, Princes Among Men

Being a writer is tough these days. Either you can�t figure out what you want to write about, or you�ve written tons of stuff that nobody�s buying. After all, we can�t all be John Grisham�s (nor do most of us want to� though the 3 boats wouldn�t be bad).

Working with Constant Content has several key advantages, at least in my experience. First, it helped get my name out there. I submitted several articles for free which are now in use on dozens of sites. It gave me exposure, and several times has given me opportunities to write custom content for a decent fee!

The other area Constant Content has helped me is in writing that I�ve just got �kicking around�. I haven�t sent it to anyone, it isn�t published and it�s basically just gathering dust. I can submit the piece to the site and just sit back. Sometimes I�ll get purchases fairly quickly. But sometimes nothing will happen for a few months. Somehow that�s even more gratifying. The fact that I can submit content, and have it pay me for years to come isn�t a bad deal at all. It feels a bit like some of the royalty checks for book contributions that I get.

Besides the ability to submit free content, Usage content, Unique content and custom content deals, there is one other great thing about Constant Content: referrals. I�ve referred several friends to Constant Content. Every piece they sell, I get 5% for. Yeah, that�s right. Sometimes I wish real world publishing worked like this, because I know a lot of authors. If every time one of my friends got a big signing bonus for a book I got 5%� I could practically retire.

You Too Can be King!

While I�d hate to be really clich� and say Constant Content provides a win-win situation, I really have to. If you�re a webmaster you have access to a growing repository of reasonably priced content. If you�re an author, you have an easy forum to not only let your writing speak for itself, but to make some decent money while you�re at it. Visit Constant Content now at http://www.constant-content.com to find out more and to sign up for your account.

No comments

Tu dekh ya na dekh

Monday, 22. October 2007, 10:18:46

Tu dekh ya na dekh, tere dekhne ka gham nahi, par teri ye na dekhne ki ada dekhne se kam nahi..

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Ye pyari nigahein yaad rahengi

Monday, 22. October 2007, 10:03:36

Ye pyari nigahein yaad rahengi, milkar na milne ki ada yaad rahegi, mumkin nahi ki main tumhe bhula dun, aur umar bhar tumhe bhi meri yaad rahegi.

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What is Life?

Thursday, 31. May 2007, 08:59:54

- Every person live like a person. Do some things different. that is life:love:

3 comments

What we have done last 20 seconds

Wednesday, 23. May 2007, 05:52:32

If you are right hole things are right. Means do good and have good. This is the life future.
:yikes:

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