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Posts tagged with "swag"

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Self Replicating Awesomeness: The Marketing of No Marketing

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I have say that I've been pleasantly surprised so far by my experience with this conference. As an academic, my conference experiences have all been academic ones, and, frankly, academic panels are a mixed bag. I've enjoyed some of them, but most academic panels I've seen are under-prepared and don't stick together very well. However, halfway through SXSW, I've not yet been to bad or uninteresting session.

This high-spirited panel was no exception. Before it began, the chair, David Parmet,—the owner of Marketing Begins At Home—organized the audience into a wave, while Hugh MacLeod of gapingvoid.com sang "Feelings" and spent the entire panel sketching comics and tossing them into the crowd.

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Photos from the Opera booth

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Here are a couple of photos I took this afternoon at the Opera booth in the exhibition hall:


Lawrence talking with a visitor

The Opera signal

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Opera swag featured on Wired.com

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It looks like our beer koozie is getting some positive attention :cool:

http://blog.wired.com/underwire/2008/03/sxsw-inside-the.html



I think this is the first time we've publicly released anything with that particular design.