India holds the number one spot for the highest number of monthly Opera Mini users worldwide, so, in this month's State of the Mobile Web report we take a closer look at mobile web trends here.Our most interesting finding...
Ganesh Chaturthi, Dussehra, Durga Puja, Dhanteras, Diwali, Eid, Christmas, New Year and a few more festivals are spread across the period of September to December, give us plenty of occasions for shopping and traveling with family. In September, e-commerce and travel websites made up 21% of the total sites visited by Indian Opera Mini users.
Initially, users may log in to these websites merely to check out products and prices, but I'm sure that gradually more and more of e-commerce will be driven from mobile devices. Aggressive marketing campaigns by e-commerce portals is fueling this trend even further.
As you can see in the graph below, most domains in the e-commerce category have shown exceptional growth. Domains categorized under e-commerce are both portals where people actually stop and do financial transactions and portals that offer price-comparison of products across shopping portals. Top 15 e-commerce sites in India
2. amazon.com / amazon.co.uk
10. ebay.com / ebay.in
The travel category has also increased in numbers and become more even more diverse than before. Indian Railways website has always been hugely popular, but it now has the company of other travel-booking sites in the domain list. Top 10 travel-related sites in India
In the overall examination, we found that for international web sites, such as Google search, Facebook and others, usage remains consistently high all over India. Top 10 websites visited by Indian Opera Mini users
In a breakdown of the top Indian domains, one category sticks out from the crowd. News portals, both Indian and international, have traditionally been very popular among the mobile surfers of India, and remain on top. However, there is a challenger on the top lists of popular website categories. E-commerce has grown to become the second largest website category in the list of top Indian domains.Top 10 website categories in India
1. News Portals
3. Social networking
8. Download portals
9. Job portal
10. Government websites
Top 10 news-related sites in India
10. bbc.co.uk Key findings:
* An analysis of top 200 domains shows that news websites made up 30% of the total visits, e-commerce 14%, social networking 9%, education 7% and travel 6.5%.
* E-commerce is on the rise, with top three e-commerce sites being Quikr, Amazon and Flipkart.
* Mobile customizing services are hot in India, sites like Zedge and Mobile9 consistently make the top 10 lists of international sites.
* It's no myth, Indians are passionate about cricket. Sites like Cricbuzz.com and ESPNcricinfo.com often rank in international top 10 lists.
To view the whole report on India surfing habits and top web categories, visit http://www.opera.com/smw/2012/09/