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Do you like Asus?

By Joseph D. Lienjdlien. Wednesday, November 3, 2010 4:00:56 PM

, , , ,

Do you like Asus?

Asus is a major electronics company in Taiwan and you've likely used a lot of their stuff. But can you pronounce their name?


I've been a fan of Asus products for a long time. They make a lot of great stuff like laptops, motherboards, video cards, and other consumer electronics. But they have a name that is unfortunately awkward for most English-speakers to pronounce properly. The company has recently produced an ad that mocks this to great effect - one of the best electronics ads I've seen in a while bigsmile

This is pretty funny for me because one of my bosses was a huge fan of Asus smile

FYI, before I heard how to correctly pronounce "Ah-soos" around the time of the introduction of the original Eee PC, My friends and I tended to pronounce it "Ay-sys". How do you pronounce Asus?

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Comments

Tamil Wednesday, November 3, 2010 4:14:06 PM

http://files.myopera.com/Tamil/Smilies/LOL.gif -

Uncle MickMickeyjoe-Irl Wednesday, November 3, 2010 5:25:07 PM

This is pretty funny for me because one of my bosses was a huge fan of Asus


Was he talking about the company? devil

Yeni Setiawansandalian Wednesday, November 3, 2010 5:26:21 PM

I'm not a fan of Asus, but I could be a fan of the girls above bigsmile

Abhinavdecodedthought Wednesday, November 3, 2010 5:37:40 PM

my last Pc was "as3s" (ASUS) lol

bxboy Wednesday, November 3, 2010 6:17:00 PM

@Yeni: I second that! yes

d4rkn1ght Wednesday, November 3, 2010 7:25:33 PM

lol bigsmile

Orontes H. SolísDrakoDrakkonis Wednesday, November 3, 2010 8:04:06 PM


Very funny!

Asus? left

This is the first time I've heard of it ...

In Castilian Asus is pronounced / ā-sus/: -ā- like in English >father<; -u- like in English >rude<. p

And... devil

Let me say that the brunette girl is WOWnderful! yes

spock

Thomas Ryan BinningDiosSangre Wednesday, November 3, 2010 11:13:06 PM

Yah both of 'em. their asus were pretty nice too! wink

ErikshaktiIIIgta Thursday, November 4, 2010 12:10:29 AM

lol very nice video, saw it yesterday and its good. I was a fan of ASUS but since a motherboard didnt support the advertised 4 GB and a monitor didnt stretched the video to the correct AR this made me sad

...if you can, save the money until you can choose a more reputable brand

yousafyousaf465 Thursday, November 4, 2010 4:35:14 AM

It's even good in Urdu Asus.

Ali GrotkowskiAliKira Thursday, November 4, 2010 5:45:56 AM

Interesting! I do like this brand... but I mispronounced it Ay-sis instead of how it's supposed to be pronounced.

Khaled KhalilKhaled-Khalil Thursday, November 4, 2010 9:07:17 AM

i used to pronounce it asos, but i've never (till now) thought of it like it is ace OS (let it be ace, for moderation :), fortunately they don't make software.

i remember i've once read a forum thread asking each one how he pronounce Linux, answers varied around linoox, linox, linix, linax (french a), linyox & linex!
'u' usually causes confusion as of most of our english is learnt by reading rather than by hearing, even for native speakers they usually face new words, like brands in this case.
the letter 'u' should be standardized, we should hold a petition. isn't there a consortium for English to do what W3C does for HTML ?

Stephen Turrellstve10 Thursday, November 4, 2010 2:27:11 PM

Pretty girls can get away with pronouncing it asses , in fact it should be made compulsory for gorgeous girls but if an old ugly geezer like me tried I would probably get thrown in jail.

KalTauri Thursday, November 4, 2010 7:15:18 PM

I always pronounced it Ay-s-uh-s

Funfunguyx Thursday, November 4, 2010 7:23:45 PM

Was a funny video, but I buy HP stuff usually...or LG or Apple. up
Maybe HP, LG, or Apple uses some components from asus? confused

Cătălin StaicuCatalinStaicu Thursday, November 4, 2010 7:45:53 PM

Nice Video

Benjamingroit Friday, November 5, 2010 12:48:13 AM

i like the fact that two hot chicks are talking about asus products.. hot girl nerds exist but i never seen two in one place

Fajri Photofajriphoto Friday, November 5, 2010 1:18:10 AM

hahaha...different language diffrent pronounced.. we are on Asia (Indonesia) always pronounced it A-shoes bigsmile

not ass-shoes smile

robin gordonr1robin Friday, November 5, 2010 10:38:23 AM

I feel lucky that I was saying it properly but it does mind of being a teenager and a girl friend who was into a band called metal- licka, hahahahaha.
we shouldnt mock them, but we do!
Haha

JaredpieRr0Ur Friday, November 5, 2010 1:54:54 PM

Lucky am I - Filipino - can pronounce A-SUus correctly.

Phenom47x Friday, November 5, 2010 2:21:31 PM

Good Ad:lol:

Joseph D. Lienjdlien Friday, November 5, 2010 3:14:02 PM

Originally posted by AliKira:

Interesting! I do like this brand...



I noticed - I've handled your Asus quite a few times.

Sobakus Friday, November 5, 2010 3:26:32 PM

I've always stressed the first syllable =S

Cutting Spoonhellspork Friday, November 5, 2010 4:42:09 PM

I love my ASUS. My ASUS are also on the small side, but they are most effective on the move.

bigdubs Friday, November 5, 2010 11:53:50 PM

ASUS is cool, though have bit of a rep for driving their workers hard back in Taiwan

First time my friend saw my new asus he was impressed but told me he had never heard of Snsv before (pronounced SssUnSssVer), I hadn't either, just caught it a bit upside down..

Soleedus Saturday, November 6, 2010 3:03:02 PM

ASUS makes great computer parts, without a doubt. I built mine straight-up from the ASUS components.

futan Saturday, November 6, 2010 11:14:48 PM

That's interesting. I always pronounced it ay-soos(close to how the guys in the video say is) but I thought it was actually pronounced ah-sis because on their website it says they got the name from Pegasus, which I pronounce Peg-ah-sis.

"ASUS comes from the last four letters of Pegasus, the winged horse in Greek mythology that represents the inspiration of art and learning. ASUS embodies the strength, creative spirit and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market."

jxxyyq Sunday, November 7, 2010 6:33:00 AM

As a Chinese ,we all call it's Chinese name :华硕 pronounced: hua shuo

梓濠梓傑 Sunday, November 7, 2010 10:13:14 AM

yeah，my laptops is ASUS

nidheeshrnidheeshroosevelt Sunday, November 7, 2010 5:43:54 PM

me too like it.....

DasRakel Sunday, November 7, 2010 9:41:33 PM

I pronounce it as [ɐsœs]

Alexodius PrimeAleksOD Sunday, November 7, 2010 11:28:33 PM

Great ad! up

Gabriel Balazsgabore Monday, November 8, 2010 8:31:06 AM

the display of my asus laptop just broke... well it was serving me well for 4 years now. opera runs great on it too bigsmile

abdul jabbar pirzadapirzadajabbar Tuesday, November 9, 2010 6:35:08 AM

i always use opera on my N73.

abdul jabbar pirzadapirzadajabbar Tuesday, November 9, 2010 6:37:32 AM

at this moment computer but often mobile fone.

LeonOutside Tuesday, November 9, 2010 5:08:53 PM

I like the girls Asses not the guys Asus.

Adeniyi Osikoyaosikoyaadeniyi Thursday, November 11, 2010 11:21:35 AM

Asus? I'm hearing about them for the first time.

Fredrik KrohnOromis Thursday, November 11, 2010 1:12:56 PM

I've been running ASUS, Abit, and Iwill mainboards in whatever I have as a desktop for sometime. I have nothing against Taiwanese products, though I avoid mainland Chinese as I don't consider a Maoist 'government' legitimate.

The English default seems to be [ae]sus, based on the spelling. I'm aware it's acronymic, [ah]s[uo]s is just as valid but unlikely to be said in English. As far as adverts, I'm unlikely to see or pay attention to them as i see little difference between commercial adverts and lies.

abdul jabbar pirzadapirzadajabbar Thursday, November 11, 2010 2:57:14 PM

hi to all friends

DaveFishBulb Friday, November 12, 2010 12:37:59 AM

Purpherals? LAWL

avoidz Saturday, November 20, 2010 7:17:16 AM

Since it's an awkward and unnatural-sounding word to us English speakers, we should just say it the way we feel most comfortable. For me, it's "Ay-s-uh-s" or "Ay-sys".

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