Opera learns from the video game industry
By Joseph D. Lienjdlien. Wednesday, June 15, 2011 8:18:15 AM
Opera 12 will offer exclusive extensions and special new features--available only to those who have purchased Opera 8 and earlier. Otherwise you can't get these bonuses. Ever.
The above sentences are a complete lie, of course. Opera Software would never restrict features to certain people. This seems pretty ridiculous to us, and I'm sure that our fans would agree.
Unfortunately, such a promotion for the highly anticipated video game, Battlefield 3 has gone awry, creating a massive protest from fans of the series and inspiring widespread boycots and preorder cancellations of the game.
So what is this all about?
A recent advertising campaign from game publisher Electronic Arts has offered to include a downloadable content package for customers that preorder the game before it is released. Specifically, this is the "Physical Warfare Pack" that includes weapons and ammunition such as a Type 88 Light Machine Gun, DAO-12 Shotgun, and a Flash Suppressor, among other things. Some of these things are described by the game's own literature as being "essential".
But what is the real issue here? Well, games like this are expensive, and many don't want to put their money on the line for a game they haven't been able to try and that haven't yet been reviewed. And according to the details of this campaign, those people will never be able to get these weapons. They are reserved only for those who pre-order the game, and are not available in any other way.
That could seem like a mere annoyance, but when you consider that the real appeal for a game like this is online play against other gamers, that could mean that the lack of these supposedly "essential" weapons upgrades would put players at a severe disadvantage. Consequently, the ire of gamers and would-be fans of the Battlefield series has been unleashed, sparking the ensuing calls for boycotts everywhere.
Well Battlefield fans, we hear you loud and clear. Maybe we'll decide not to hold back that special limited edition Opera 12 content pack after all.