My OperaPosicionamiento web A Few Legal Online Marketing Techniques Law Firms Must Steer Clear of
Friday, October 22, 2010 10:15:19 AM
Due to very little time and fierce competition, playing around with unsuccessful online marketing methods is unacceptable. With the help of experience as well as experimentation, I supply to you 5 on-line marketing techniques for law firms that you needs to steer clear of..
1. Flash Only Websites - Search engines don't read flash well. This suggests that your gorgeous, flash website will not show up in the serps (search engine results pages) any time individuals are looking for your legal services. Which is just too large a market to block yourself from. Adding selected flash components on specific parts of your site can be alright (I would recommend getting a specialized Seo to look over the implementation of the Flash to make certain), but don't build the complete site in flash.
2. Comment Spamming - Leaving spam comments requires building links in to your website by making pointless comments on different sites, legal blogs, and articles. Coming from a technical standpoint, comment spamming is a fruitless endeavor. The majority of or your comments will probably be moderated by the blog owner and never published. Those junk comments that do get displayed are almost certainly be "nofollowed" which means the search engines don't offer you credit for the hyperlinks. If you leave a useless, generic comment, it is not likely individuals will make an effort to visit your site rendering your comment spamming a waste.
3. Not Keeping An Eye On Your Firm's Reputation - With the introduction of Twitter, Facebook, and real-time data sharing, the inability to monitor your law firm's name on the net is a huge mistake. I don't have to tell you that your firm's reputation is one of, if not the most, crucial assets you have as an attorney. It is vital that you construct alerts so that you know when your firm is talked about and can interact appropriately. Employing a free program such as Google Alerts enables you to set up automatic emails that are provided when something is posted on the web concerning you or your law firm.
4. Failure To Understand The State Bar Marketing Guidelines - I don't need to tell you that law firms are held to a distinct standard with regards to honest advertising. Due to the fact that every state bar determines it's own ethics policies, it is essential that you take the time to understand what is allowable and what is not. Don't pass on this important task to your marketing firm, it is not their bar license at stake if anything goes awry.
5. Not Using Analytics Software - If you aren't gauging the results of your legal site with a free, powerful analytics program such as Google Analytics, than you aren't going to be able to hang with the big boys. As a way to progress, grow, and make required modifications to your approach you will need to comprehend what has transpired, what exactly has been effective, and what hasn't. You can not accomplish this without using an analytics program. There is no reason not to use one given that one of the finest ones out there, Google Analytics, is 100 % free. Get this setup today and take twenty minutes to understand how to use it.
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