Vincent Neil

The thinking of dashing forward that and defy death, reflect on the ambitious products street map of the following several years of exhibition news: Go to expand from hitting the centripetal high side of low-end longitudinally, the athwartships is expanded from 2G and TD to markets such as WCDMA, mobile phone TV and digital television,etc..

According to the technological street map of the exhibition news, will develop TD, HSDPA (TD) especially in 2007 exhibition news , EDGE, H.264, AVS Codec, TV-Out, Video Telephone and 90 nanotechnology, it will be TD/HSDPA (2.8M) in 2008 , mobile phone TV (China's standard) And technology such as 65 nanometers, it will be WCDMA/HSDPA, mobile phone TV (global standard) in 2009 And technology such as DigiRF. Because it is not big that the TV rear end multimedia of the mobile phone decodes chip and standard relation, the exhibition news may have set foot in the TV demodulation chip of the mobile phone (Demodulator) And technological development. Except the the intersection of ground and the intersection of mobile phone and TV of broadcast type, exhibition news develops the the intersection of TD cell-phone and TV set (TD-MBMS) based on cellular network cooperatively with resurgence Scheme.

Can be found out from the technological street map, the exhibition news still concentrates on two great key technology of communication and multimedia in the future, this is identical with the integrated tactics of base band chip of multimedia of the exhibition news too. However, besides system partitioning way of this kind of BB/AP +RF of exhibition news and MTK, BB/RF +AP scheme of flying and insulting in Great Britain and TI is concerned by people recently, the apple iPhone is a typical example. It's interesting, in the technological street map of the exhibition news, DigiRF technology has appeared too.



As to this, represent " international electronic market conditions " reporter in old Da Tong, the mobile phone system partitioning way is changed greatly now, the key should be reliable finally, and help customer a lot. BB/RF integrated very great difficulty, after a lot of years, had manufacturered that worked out at last, have a few feelings of straws to clutch at, BB/RF can save the cost to integrates the key that considers, but craft development in future may not be certain to save the cost. He admits frankly, BB/RF +AP forms a very convenient intellectual mobile phone platform, really one kind can be with the integrated competitive scheme of base band of the multimedia, but in the long run, it is uncertain that they can be really tenable, open up news, consider other tactics too in fact, compared with way this being can competitive. Wuping smile: "We do not want to answer directly very much, because this involves our technology that may want development in the future, the fashionable technology of giving a surprise to you, we have a secret weapon " .

It was the street map of the chip that corresponded to technological street map. On the chip of the 2G cell-phone, the following 2 years, the exhibition news is except that the chip introducing the integrated level and optimizing higherly and even more is in advantage of the low-end of China in order to consolidate it (for example SC6600H pushing away newly can realize CD tone quality music is broadcast) ,It was binuclear (ARM) that the exhibition news would introduced the advanced mobile phone while facing The chip, such as chip of the GPRS/MDTV cell-phone being (binuclear) And GPRS/EDGE chip is (binuclear) . Dr. Cao Qiang, executive vice president of market of exhibition news, reveals: "The speed that EDGE defines is 384Kbps at present, but if improve the modulation of EDGE bottom layer and demodulate the way, can well then rise to 2Mbps, the exhibition news is uniting some International Organizations for Standardization too, there are some system equipment suppliers, make the relevant standard together, hope EGDE chip that the exhibition news introduces has higher functions two years later. "

On 3G chip, the exhibition news has already put out SC8800H this year, has supported TD/EDGE/HSDPA (1.6Mbps) And the videophone, and face TD/EDGE/HSDPA (1.6Mbps) SC8800S of the data card. Exhibition news might put out single kernel and pairs of nuclear TD/EDGE/HSDPA (2.8Mbps) next year The chip, end and advanced mobile phone while facing separately, in addition, the exhibition news may also introduce WCDMA/EDGE chip in 2009.