Vincent Neil

When come from in happy health era in 2007 to chill the data of market of annual air conditioner (added up to in September of 2006 - July of 2007) Reveal,it last retail saleses annual Panasonic 2007 with than at getting colder to glide on the year more slightly, drop 0.39%,retailing amount but than at there promote is cold year,realize by 10.14%, products unit prices average is for 3592 yuans, have established the brand effect of the advanced products.

In products, Panasonic air conditioner has turned to the more advanced market of direct-flow frequency conversion air conditioner especially from the beginning of this year, and adjust product structure progressively and plan to make the frequency conversion products the main product causing Panasonic. Come from the newest data display that the air conditioner of Panasonic offers, the production distribution proportion of energy-efficient air conditioner including air conditioner of frequency conversion is above 40%. Among them, the direct-flow frequency conversion products have already accounted for 20%.

The bright spot of maximum of this year of the air conditioner of Panasonic, lie in Matsushita Electric Industrial has an optimistic view of the development of the market of compressor of air conditioner in the future, and the Chinese market continues keeping the situation of high growth, transfer the center of production of the air conditioner to China. Panasonic the intersection of air-handling unit and the intersection of Co., Ltd. and general manager fit field, charge department, reveal air conditioner of Panasonic strategic to include the intersection of wall and on hook, cabinet-type air conditioner, the intersection of family and the intersection of central air conditioner and three major the intersection of product line and field. Meanwhile, as a key component compressor of industry chain of air conditioner, the productivity of Japan will be migrated to China gradually too in the future, form productivity and category the production base of compressor of air conditioner of the largest scale. Long-range objective of China that the air conditioner of Panasonic confirms on the Chinese market in the future, it is main fact to start on hook of the wall, cabinet-type air conditioner, three major product lines of family central air conditioner in an all-round way " The comprehensive air conditioner strategy of the house " ,And by 2009, Panasonic air conditioner will realize the volume of production and marketing of 3,500,000 in China.