Vincent Neil

Because the reduction of the iPhone cell-phone initiated a large number of dissatisfaction of purchasing machine in users in advance, apple CEO Steve and Jobs was forced to apologize to user yesterday, promise to return gift token of 100 dollars as compensation at the same time.

Jobs announces on Wednesday, reduce iPhone price by a wide margins. IPhone is listed at the end of June this year, 8GB edition price is 599 dollars, 4GB edition is 499 dollars. After price adjustment, 8GB price is dropped to 399 dollars, and 4GB edition will stop selling.

This measure initiates a lot of dissatisfaction of purchasing machine in users in advance, Jobs admits in the open letter that apple websites release too, he himself has already received several hundred E-mails of expressing discontented mood. But he shows, in the field of electronic product, always some users pay the price of great for enjoying the new product at first, then represent dissatisfaction when the products are on a price reduction; Though it is in consideration of market that the apple is on a price reduction, this considers users' feeling until old too, "after implementing the measure on a price reduction, we should make allowances for not paying attention to with joy of old users even more. "

Jobs claims, the users buying iPhone at the non-discounted price two weeks before reduction, can hold the receipt of purchasing machine to the apple monopolized shop or online shop to get gift token of 100 dollars. Spokesman calls, does not know the total value of the fund that this batch returns the apple at present. Some users claim, the listing time of iPhone is the end of June, to its reduction within less than 10 weeks, this undoubtedly made to purchase the mobile phone and devalue by a wide margin.

The measure of making a reduction of the apple has made investors discontent too, they are afraid it is because of the demand deficiency of the market that the apple make a reduction, influenced by this, in last two days, the amount of decrease of stock price of the apple exceeds 6%. But the apple is explained and claimed, reduction is for letting more consumers have the ability to buy iPhone, promote the sales volume on Christmas Day busy season at the same time. The apple shows, when quarter finish at present, will realize the selling goals of 1 million iPhones smoothly before this.