The general manager of the computer of Haier is high by becoming: Not with associating and piecing together prices
Wednesday, December 15, 2010 8:34:16 AM
The general manager of the computer of Haier is too high to tell with associating the reason which piece together the price in order to become, base is the use value in that what peasant's users paid close attention to most is not low price.
To the question of pricing of new rural computer, the general manager of the computer of Haier is too high to tell Sina's science and technology about with associating the reason which piece together the price in order to become the 6th. He is thought base in that what peasant's users paid close attention to most is not low price, but use value.
In the morning of yesterday, Berry, Chairman of Intel Corporation was specially in the origin station of visit to China of this year - -Henan and Haier announce the rural computer of new hand in hand. Different with rural computers of 1499 yuan not long ago that AMD, Lenovo pushed away, the rural computers of Intel and Haier avoided the talent of the low price, it is the most low to dispose and close to 3,000 yuan too.
It is high in order to become that has attended yesterday's news briefing, and accepted the on-the-spot special visit of Sina's science and technology after the meeting. Besides explaining the reason why Haier does not piece together the low price with Lenovo, it is high in order to become the hot topic of also mentioning the internationalized tactics of the computer of Haier, purchasing wisely etc..
Haier does not make the bottom price PC
Sina's science and technology: Lenovo cooperated in introducing the rural computer of 1499 yuan with AMD not long ago, the external world paid close attention to degree very high. Haier has introduced the rural computer with Intel this time, why not break through in price?
It is high by becoming: 1499 yuan of their, that product, is not with display unit. The lowest price of product of ours is with display unit among 2000 to 3000 yuan. In fact it might not be all computers of low prices that peasant's users are required, they are required to afford the products well.
Sina's science and technology: What role does the price act on market of rural computer on earth?
It is high by becoming: The price is a very central factor, but not the only factor. We find, a lot of place peasants do not dare to feel the computer and does not dare to touch through surveying and studying, because lack the computer knowledge. As PC enterprises, we can't complain peasants will not use the computer, but can make the design of problem solving. This rural computer pushing away newly us surveys and studies what 50,000 users worked out with Intel in one year, it out of date product that is eliminate, develop in a totally new way, computer with brand-new function, the urban computer may not be stronger than it a lot.
Sina's science and technology: What pressure does rural computer of Lenovo -like ultra low price of 1499 yuan bring to Haier?
It is high by becoming: Inconvenient comment.
Sina's science and technology: Compared with the rural computers of other manufacturers, where is the advantage of the rural computer of Haier?
It is high by becoming: Our competitiveness in two aspects mainly, first, realize very good purchase cost through Haier internationalized platform; Second, Intel has offered very good technology and chip platform, lets our system stability, heat radiation very outstanding, can well deal with the unstable scheduling problem of rural voltage. In addition, Haier also develops software and information platform directed with Intel against the rural market cooperatively, provide a whole solution for user.
The devotion is a happy thing
Sina's science and technology: There are very few enterprises paying close attention to the market of rural computer at present, in your view, what stage has market of rural computer of China developed into?
It is high by becoming: The markets of different cities develop differently, such as difference of eastern countryside and western countryside being greater. Haier hopes to participate in the new rural construction of socialism, will promote the rural computer as a kind of mission.
Sina's science and technology: Why do not other enterprises come in even after stalling for a long time, do you estimate when this market can be ripe?
It is high by becoming: I think this should relate to alignment of enterprises, is it only in order to make money or reciprocate the society to see it, or promote social economic construction, each enterprise has one's own idea. Haier is very difficult while doing the white electricity originally, but been gritting one's teeth and doing this thing all the time, we think that it is a very happy thing to devote the society.
Sina's science and technology: How great does Haier make the resolution of the rural computer?
It is high by becoming: Haier has responsibility to obligated to promote rural information construction as Chinese enterprises, help peasant's friend to turn into science to get rich from becoming better off through one's labour.
Sina's science and technology: It is said supported by Information Industry Department, Haier determines to produce the rural computer released in Henan newly together with all sincere computer companies, does this mean Haier may build production line in Henan?
It is high by becoming: All sincere computer companies of Henan are a very outstanding computer company in the locality, we and their cooperation include in the purchase of Haier and research and develop the system in unison, Haier realizes and takes root Henan by cooperating with them. The main production base of the computer of Haier still plans it with jointly expanding producing allly and sincerely in Dongguan at present, carry on modernization on its original foundation of the factory of Zhengzhou.
The purchasing plan has never been stopped
Sina's science and technology: Ministry of Education of Macedonia signed the procurement contracts of 100,000 computers with Haier Group, are there some things that can be shared in the middle of this?
It is high by becoming: Haier is the only PC manufacturer which carries off 100,000 international orders of China at present, this competitive bidding Haier defeats all international rivals, can succeed in, win the championship main two reason: Moisten the eyes function, system stability.
Sina's science and technology: To the overseas market, what plans do you have next?
It is high by becoming: The tactics are " to walk out, enter, walk up " ,We will be unshakable according to this " Three runs on foot " ,Development step by step. Haier's computer business though development is quicker, there is disparity compared with refrigerator white electricity. White electricity has already sought some merger abroad, Haier computer will look for the opportunity in this respect too.
Sina's science and technology: Talk about and merge, why have you seen great 碁 and purchase U.S.A. PC manufacturer Gateway with 710 million dollars not long ago?
It is high by becoming: Each enterprise develop have each method of enterprise, it is inconvenient for me not to comment on too much. In fact no lie in those way can not lie in whether the way in which the decision adopts is suitable enterprises to or not.
Sina's science and technology: Haier computer discuss, purchase, have quite a lot of time too, what progress does it have at present?
It is high by becoming: It is very important development tactics of a computer of Haier to merge, we have never stopped looking for the chance. Look for a very large number of of enterprises that we merged, but Haier has one's own choices, do not deliver to one's home and want. For example a lot of foreign enterprises look for Haier, Haier should think that sufficient enterprise's operation mode, values, talent digest the foreign company; A lot of Chinese enterprises look for Haier, what will we think soon they really pursue? After all, if the commercial business to us of this enterprise is helpful, the scale to us has break-throughs, we will consider especially.


