Vincent Neil

Plasma " In the ascendant " Released " Olympic Chinese and panel TV white paper " a few days ago in liquid crystal experience challenge match promise, dynamic picture sharpness kind key demand.

Beijing Olympic Games has 336 days, the close to initiating increasingly great influence in the relevant industrying of the Olympic Games. Comparable to the market survey company of the promise to release " Olympic Chinese and panel TV white paper " a few days ago, predict before 2008 Olympic Games opens, the market of Chinese panel TV, the Olympic Games will offer 20% of the extra demand amplification for dull and stereotyped market of China. Dynamic the intersection of picture and the intersection of sharpness and fine, large screen, high clear the whole interface, can record and produce focal point concerned by persons who visit to become.

" trends " With " healthy "

Choose keyword

Comparable to the promise company and unite the network consumers that Sohu website become and survey and study revealing, " trends " And " healthy " Have already chosen two major keywords in the course of the panel TV as the Olympic Games as consumers. " influencing the Olympic match to watch the key factor of the result " Question at," whether it is high in sharpness since it is dynamic, tailing and light " Become the most high option of the proportion, get the approval of 64% of the consumers.

What merits attention is, because the customary change of rating, consumers have already deepened day by day to the understanding of the health factor of the panel TV. Only by " watch the luminance " This index is an example, over 2/3 of the consumers have chosen " softer picture " ,Only less than 1/3 of the consumers are fond of " Brighter picture " ,Prove the luminance of the panel TV is too high the healthy view has already been rooted in the hearts of the people to diminish eyesight.

Large screen, high to form, expect to audience while being clear

According to statistics comparable to the promise company, the obvious " bimodal pattern " has appeared on the market of Chinese panel TV specification measurement at present ,More than 40 inches of products and 32 inches of products have already occupied more than 70% of the total share of dull and stereotyped market altogether.

Comparable to company's senior market analyst of the promise and hold wisely to point out, the fast improvement of share of 32 inches of dull and stereotyped products, have obviously received the pulling that plasma TVs with 32 -inch screen went into operation in a large amount. Since July of this year, manufacturers put out 32 inches of plasma products in succession outside China such as LG, Changhong, plasma size class before breaking this " Lower limit " ,Held by heat of market. Plasma of 32 inches has already topped 5000 in the production that is listed within one month.

" Olympic Chinese and panel TV white paper " think, the Olympic Games is close to accelerating the dull and stereotyped market to the transitional step of large screen field. In the recent Olympic panel TV size class demand is surveyed and studied, the large screen panel TV of more than 40~42 inches has occupied 38% of the share, and as that of the Olympic Games is constant close on, material of this proportion will rise continuously.

For a long time, the dull and stereotyped market gets used to regarding 42 inches as the watersheds of large screen and middle the small screen, hold wisely and think that is disappearing progressively in reference value of this index. "In the time of the next six to eight months, consumers and the manufacturer will get used to regarding 50 inches and even more high specification as and weighing the video basis of the large screen plateform. "

In addition, use high definition (WXGA) The TV watches the expectation of the Olympic Games, occupy very high proportion in the consumers participating in surveying and studying too.

The investigation reveals, interviewee expecting to increase to some extent to extended interface such as the TV USB, HDMI and recordable function during the course of the Olympic Games.

Two major camps of situation of liquid crystal plasma are different

Liquid crystal and the intersection of plasma and two major camp it uses stratagems to be dull and stereotyped maximum watching focus of market always. Since the beginning of this year, the liquid crystal camp brought the powerful offensive on more than 42 inches of markets, the intention challenges the traditional advantage position in this field of plasma, but with the coming to attack of Olympic upsurge, two major camps of future tendencies is overflowing with the variable.

Ordinary consumers hold to heat of the dynamic sharpness technical indicator, become a great challenge as to liquid crystal camp. Limited by on " The streaking " Dynamic pictures such as this chronic illness, the sport tournament,etc. have been a liquid crystal video big " bitter hand " all the time . At the same time, on two indexes of visual angle and vertical dynamic sharpness on the vertical direction, the liquid crystal obviously lags behind main rival's plasma too, it is difficult to get prominent improvement before the Olympic Games come in these states. This make plasma account for on the offensive in the intersection of Olympic Games and dull and stereotyped competition of market.

It is another factor of inhibiting the liquid crystal offensive that market of large screen is ripe fast. On one hand, the popularity that the LCD TV accumulates on the market of middle the small screen receives the prominent influence that the major size soars rapidly; On the other hand, in 50 inches and even more high size class field, have already exceeded the current situations of 1/5 of total sales volume as to more than 50 inches of products of plasma, the liquid crystal camp will also face the deficient predicament of products strength.

In the face of the Olympic Games, the plasma camp is adjusting one's own market action too. Utilize plasma the intersection of TV and the intersection of luminance and soft inherent advantage, many of plasma manufacturer a few days ago already terminal to initiate " plasma spontaneous light jointly, it is healthy to benefit the eyes " Popularization activity,it is plasma without being indicated for camp until using motor Olympic Games last new market.