Vincent Neil

Ipsos Insight shows in a new investigation report delivered, Dell, Hewlett-Packard, Microsoft, apple are the company in environment protecting most mode in American consumer's minds. At present, environmental protection is to appraise a company " the quite important one " Standard.

In online investigation that Ipsos Insight carry on, interviewee think in environment protecting mode importance raise unanimously, but in which respect in environment protecting most mode of company are they difference has appeared. For example, it is " environment-friendly " which company business behavior is answered Question at,Dell, Hewlett-Packard, Microsoft is while lasting not supporting by persons who visit of 19%. 18% of the interviewees support apples. Senior vice-president Todd that Ipsos Insight is responsible for the media, amusement, technical service shows, the position that and they are in the Hi-Tech industry to a certain extent of this rank is similar, the apple is recent the trend of events in the Hi-Tech industry is very powerful too. Consumers are unable to get the detailed accurate materials to compare the behavior of enterprises in the respect in environment protecting mode.

It is majestic that the company which ranks the second camp includes Kodak, Sony, Gatt, IBM, Motorola, they have obtained support of 10%-14% of the interviewees respectively.

Todd points out, consumers behave high and more anticipated to the environmental protection of American enterprises, only the general headquarters of Sony can find this in U.S.A. from the enterprises that is listed on board, this will make enterprises have larger pressures in the respect in environment protecting mode.

The investigation finds, over half of the interviewees will receive " star of the energy " during purchase Influence of the label. The manufacturer will exert a great influence on consumers' purchase decision too to retrieve in the products with friendly environment, accord with administration's canonial commitment in environment protecting mode in U.S.A. on the processing mode, influence the factor of purchasing decision to use the green energy, use part,etc. retrieved in production.