Vincent Neil

Battle that the not merely prominent domestic brand mobile phone of the investigation report of market of triplet ranks recently, and cause the concern in the industry in the triplet report about asking for the battle of the market share of love and three star magnitude foreign brand.

Asking for and loving the leaving office in succession of three high tubes of Greater China district seems to give to Samsung " The opportunity " ,And its global market is the same, the market in China far casts aside and asks for the love, it seems that there is an opportunity.

Samsung's market share is asking for and loving twice

Like home-made cellphone brand, the market share of the foreign brand has a plurality of editions.

Guide the advisor's report according to having a match, Nokia's market share is 30.9%; Motorola occupies the second place, it is 22.5%; The 2nd runner-up's Samsung is 9.6%; It is 7.7% that the cable of the fourth place loves. Reveal in this rank, the disparity in Chinese market and Motorola of Samsung is very great, nearly asked for and liked catching up with.

But release subsequently exchange the intersection of view and international research, indicate Chinese the Chinese mobile phone sells the total amount and reaches 34,850,000 2nd quarter of 2007 of market such as movable termination, drop by 5.5% compared with the same period of last year, among them GSM sales volume is 32,240,000, drops by 7.4% compared with the same period of last year, CDMA sales volume is 2,610,000, increase by 24.9% compared with the same period of last year, manufacturer's overall share of the Chinese mobile phone rises to some extent.

Exchange the intersection of view and world, praise adding to Samsung. Its report points out, in the 2nd quarter of 2007, the sum of manufacturer Nokia, Motorola of the first echelon and stellar sales volume three reach 58.8% of the Chinese mobile phone overall sales volume. Samsung's market share is up to 10.8%, asking for the love occupies the fourth with 5.5% of the market share, calculate like this, Samsung is obviously nearly two times which asks for the love.

Besides increasing 1.8% compared with the same period of last year in Samsung's market share, the market share of Nokia and Motorola drops to some extent, the intersection of new product and shortage and lack, it subdivides to be the intersection of Motorola and the intersection of market share and major cause that drop to the intersection of user and market continuously enough of model among them.

In addition, the report which exchanges the view still refers to CDMA market specially, Samsung ranks the first with 24.1% of the market share.

Olympic marketing of Samsung's using motor

Samsung and asking for the love to orientate as China's high side too, two are proximal rivals of the market share. In the whole world, Samsung's market share exceeds and asks for more love, but because Samsung gets the mobile phone license plate it is late in China, entry time is relatively late, cause it not to like pulling open disparity with asking for.

The insider thinks, Samsung and still flames of war of battle of asking for the love are unbroken this year, the reason is asking for and loving Chinese company for leaving office three high tubes in succession recently. The original document is responsible for the Ericsson cell-phone of Sony and distribute Sony Ericsson (China) of the work Li Yan, executive vice president of company, executive vice president responsible for government and public relations would rather state brave Vice President and king responsible for marketing kindly and neatly to all already leave, this has brought big imagination space to Samsung.

In addition, the Olympic marketing offensive of this year of Samsung is violent. A few days ago, Samsung announced in Beijing " the Olympic torch of Samsung shared the plan " ,Adopted the interdynamic platform of the mobile phone to choose the Olympic torch hands for the first time in history.

The intersection of Samsung and the intersection of Greater China and Piao stick, president of district, bright to come to China, announce in person, Samsung plan, choose 1500 the intersection of torch and hand in whole world, through the interdynamic platform of the moving mobile phone of China, will carry on the serial activities of answering etc. of competing of interdynamic, Olympic knowledge of the mobile phone, let 100 the lucky ones become candidate the Olympic torch hand of holy fire of genuine transmissions, recommended to BOCOG by Samsung.

Because such interdynamic activity will use the moving customization mobile phone of China, including Samsung is made-to-order for it, should say this is College Enrollment of a kind of Olympic marketing, it is estimated that will not merely bring the brand effect to Samsung, will also promote the tangible sales volume.