Vincent Neil

In Siemens global CEO Germany of brilliance of the rising sun of Luo takes up an official post for two days of Qian, this mainly sells the company of the heavy-duty equipment used in transportation, communication, generating electricity and medical treatment and health care,etc. field, global media's summit that the Irish root in Germany is held. At this summit, president of Siemens Academia Sinica Rong HuaiDe, like <?????>Evangelist general,what has been if you can't introduce, appear in the world recent yearsed climate phenomena and economic losses that be arisen from this strange. Cherish Germany, seem in honour, energy preferably energy used to have, because energy-conservation to can control the route of greenhouse gas emissions effectively while being only. Siemens invests the ecological friendship type technical efforts of research of about 2 billion euro to begin to be cashed every year before this, cherishing 10 kinds of technology that Germany has enumerated Siemens in honour, he thinks, 2050 years ago, these 10 items of technology will realize 1 billion tons of carbon dioxide of emission reduction.

In fact, are rounding 1 billion tons of carbon dioxide, Siemens is forming a energy-conserving environmental protection industry chain at present, from the production of the energy (generate electricity) ,Transport (power transmission and distribution) to the energy ,Reach the application of the energy again, including the use (industrial automation of industrial field and controls) And the civil field is employed(building science and technology and city are lighted) . Luo XuDe introduces.

And this energy-conserving environmental protection industry chain, it is a part in the future panorama which Siemens is constructing.

Future window

Intellectual dress company (Intelligent Clothing, the ensuing chapters call IQ-C) It is one that produces and sells the company of the intellectual clothes. Certainly, you can well regard the clothes products of IQ-C as a computer, a mobile phone or a set of health checkout system, because so long as you knock a series of energies with aerial to wrap up, then your intellectual clothes can start the computer, mobile phone and health examination function.

After the customer transmits his special requirement to the engineering department of IQ-C, invention and real world are superposed together, the designer of the division in IQ-C from all parts of the world begins to design for the clothes, different persons are responsible for different parts. They look like <?????>That Crews act the secret service, Tom of China, may spur and change by hand but digital designing draft at the video screen.

Meanwhile, manager of IQ-C, material supplier and subscriber of the clothes, the progress that can all know in real time the clothes are designed; That side of the factory, rely on sensor and robotics, everything is operating increasingly automatedly; The personnel offering after service have been already ready, from that time when has handed over goods in process to, offer service of guaranteeing all the life, great majority of these services are realized by long-range IT tool

These seem to be the utopia of the commerce!

IQ-C is really still a utopia, this is the future blueprint that Siemens Company constructs in automation and controlled field - -Highly integral digitized commercial network, let different link participants understanding the correlated datas of development and production field in real time on value chain, the laboratory on the chip lets real global R&D begin the realization

More interesting toy is: Used for making the superlight material (including the plastics, pottery and metal) of car or some other apparatuses , can used for, improve all electronic device nanometer materials of coat employ and taking luminescent diode as material LED lamp begin, use for the ordinary home furnishing light

And no matter the imagination of IQ-C or new use of new material, all these are a part of a bigger future panorama - -Future window (The picture of future) of the global innovation strategy in Siemens China, there are 7 schemes altogether, besides above-mentioned automation and influence of controlling and material, will earn every day thinking tomorrow when 5 pieces of view left has differentiated descriptor and communication, energy, traffic, medical treatment, service.

Wormhole and mousetrap

Bird that get up early have worm take, on strategic time, may present the tragedy as you whom it constructed too: The second mouse has obtained cheese. In the view of Siemens Company, all include innovating the successful element in above-mentioned proverb and fable: It is may a pioneer (first mover) ,It is may a fast trailer (fast follower) .

The former often means the intention is sheer, reacts in the fast company, they often bring a certain new technologies, new application or new commercial modes to the market at first, such as Apple and Amazon Company; Those that the latter points avoid costing the huge fund to research and develop, gain the customer's company through price, quality and service, such as Dell. However, there is the third type innovator here, that is a trend manufacturer (trendsetter) . These companies are often a critical technology of a certain market, person who lay a foundation of the standard or characteristic that can't be obtained. They have controlled wormhole and mousetrap In Siemens' global innovation strategy explains, this German company thinks, it and IBM, Microsoft and Intel are all trend manufacturers. Should become the manufacturer of the trend, it must have strong technical force, especially obtain those key technology which presume the step, in order to be inscribed and competitive edge of tomorrow; In the destructiveness technically at the same time, if it can well position oneself, that is to say that plans to launch the market revolution when being appropriate.

In Chinese Hao Rui, President & CEO of district of Siemens is strong seems, questions the trend is the tradition of Siemens, from the beginning, Siemens places the business foundation on electronic infrastructure and electron technology, and a lot of infrastructure questions such as transportation, communication, generating electricity and medical treatment and health care etc.. We reach a conclusion after weighing a matter with constant ground bow body: What is the main trend of development of the world? What does world population pay close attention to? This is why we scrutinize the main trend of the world and problem faced slightly again and again.

Instantly, two main trends that Siemens asserts are: On one hand the enormous change has taken place in the population structure in the world, aged population is increasing constantly; On the other hand increasingly many people live in the big city, the like some other cities of Beijing, Shanghai and China big city, their increasingly large influence in the city deeply, the enormous challenge which the city faces. Hao RuiQiang says.

Structure varyin of population and urbanization, say really what new topic it is not, the question is that they are all right and is expediting the emergence of the new problem. Energy supply, transportation system dilatation, medical treatment that these two variables initiate ensure the systematic construction scheduling problem, in fact need the set not to offer the solution typological intelligence.

Still time such as CEO in BiLe Feng, Siemens Company popularize TOP + plan to improve the Business Process in the world, one of this project main participants is CEO Ke FeiDe before the company that Siemens managed the work of consultation at that time. Included in their goal at that time: Strengthen the business and research and develop, and the inner research and development cooperative effect of square matrix of different business. From beginning at that time, Siemens began technology and idea of different business under the integration group consciously, and then offer the whole solution of solving some basic problems.

In order to let these solutions prospective, Siemens Academia Sinica has developed a tool, named the future window, this is a tool of teaching, let us find out about the basic situation instantly on one hand, on the other hand help our idea scheme to look forward to the situation of the following 10 years, 15 years, twenty-year. Technological president Mr. Hesse of A of Siemens Academia Sinica says.

Striking supernatural Yu of morality is too fuzzy

Cover propose Yan (in the ancient Greek mythology, in striking to transmit Apollo supernatural Yu to the ordinary person's pontifex Germany) Always express supernatural Yu with most fuzzy words, that you understand it in terms of any, can all justify oneself. Talk ambiguously it's a pity, CEO of today can't carry Yan like the cover again ing, they need more accurate judgement to gain the advantage.

Siemens thinks, instead of trying every possible means to predict, then is not so good as designing and constructing the future in person.

Then, within past this year, other departments inside Siemens Academia Sinica and Company, begin to join forces to design a series of tool, and then form a set of procedure, in order to research and develop the result optimally. Judge their distance among future view and reality of the idea through expecting and tracking back by method that they expect, and realize in the future to conceive technical matters needed to overcome.

On one hand, carry on the vision of the future on the basis of Off-The-Shelf technology, products and customer's demand, meanwhile, and then personal social political/economical and environment, technology change and the intersection of customer and new demand, competition include in think, and then make for different business domain twenty-years or 30 years, imagine in the future.

On the other hand, after and then finishing the field scene of the business to imagine, the personnel of Siemens Academia Sinica need to track back, will imagine to compare with reality in the future, and then the are you sure will realize this imagines what required technology is.

And the technology becomes critical technology of the future step of settlement that Siemens aims at, and nowadays Siemens Chinese research institute is studying and combining traditional Chinese and western medicine by tool of the future window.