Vincent Neil

Since September 3, the market analysis report with completely different triplet has made the noisy mobile phone industry noisy again.

Report of this triplet comes from different market research companies, the resulting conclusion is far from each other, make the battle beacon ranking the first of the home-made cellphone for many years light once again.

Resurgence is called production China first

This dispute starts to have a match to guide a " industry's research report of the Chinese mobile communication terminal of first half of 2007 " that a advisor takes the lead in releasing on September 3, the report has listed the new rank of the Chinese mobile phone for first half of the year with excellent pictures and textsly.

This report causes a great deal of respects to pay close attention to. The main focus is, " report " reveals, the pattern of market of Chinese mobile phone has already changed, the always low-key resurgence communication relies on the high-quality behavior of the market outside China, in order to account for the production of the movable termination market 4.8%, only rank in Nokia, Motorola, Samsung, after asking for four major international brands of love, enter the first five, has occupied the Chinese brand first.

The market share that China immediately after it is is 3.2%, the waveguide is 2.3%, it is 1.2% that UT Sri Lankan reaches the health, Xiaxin is 1%. The market share of other manufacturers is 15.1%.

Outwardly, seem to be a piece of statistics making the above-mentioned several domestic brands to the satisfaction of all, all the time very low-key resurgence communication senior vice-president and concurrently mobile phone products system general manager He ShiYou have shown in the mobile phone industry, "the production of the market of mobile communication terminal of first half of 2007 has already been up to 248 million, steady growth in the fields of GSM, CDMA of news report of resurgence, and the pulling of 3G production distribution, make our achievement of first half of the year make the obvious break-through " .

He ShiYou appraises the resurgence communication and leaps to the first so: "The sales volume of overseas market of the resurgence mobile phone has already reached integral more than 70% of, for resurgence communication and manufacturer of manufacturing industry of China's communication, have important milestone meanings. "

According to the inner statement of the family property, this report obviously hides the needle secretly, because according to this report, have already declared continuously the association mobile phone market share of continuing to hold domestic first brand for many years has only been 1.7%, rank the domestic brand fourth, and the Lenovo cell-phone has been declaring the domestic brand first all the time since 2005, obviously, this report has caused the great disturbance in the field of business.

Two parts report strength is associated very much

Very fast, the dispute is fiercer and fiercer.

On September 4, namely is comparable to guiding the second day when the report made, " China's Times " reporter received totally different reports of another of data in surprise, this report that comes from exchanging the view world is identical with the rank about the foreign brand manufacturer of report having a match and guiding, but two reports of rank question about the domestic brand manufacturer are totally different.

The report which exchanges the view world claims, manufacturer's overall share of the Chinese mobile phone rises to some extent, in the Chinese mobile phone manufacturer ranks, the association which accounts for 6.7% of overall market share still ranks the first.

And then, the organization match promise market research company of another market research declares the newest " quarter of market of Chinese cellular telephone reviews and prospects " are called, the market share of the domestic brand is rebounding steadily. Among them the mobile phone market share of Lenovo is about 7% in the first half of this year, continued keeping the overall market share fourth, first position of home-made cellphone.

Associate the mobile phone very much in obviously strength of these two reports.

Who is the eldest of the home-made cellphone

Leap to the home-made cellphone first as to the first half of the year, the resurgence communication is offered the sufficient evidence, it shows, on the Chinese market, the resurgence communication behaves in GSM, CDMA cell-phone of China at present originally.

The resurgence communication shows, its another trump card is well blowout of the overseas market, mainly concentrate on the new developing market rises violently at full speed and the scale on the market of developed country is entered.

But there is be insider also it point out,how to watch rank of home-made cellphone than,resurgence the mobile phone sales volumes of communication is realizing abroad, if calculate alone the sales volume on the Chinese market may be another matter. Have a match and guide reporting it to the deflection to the production of international market of the advisor, is comparable to the promise and deflection perhaps more of exchanging statistics of the view world in the Chinese market quantity sold.

The communication Mobile the intersection of Division and PR department minister Wang Yong of resurgence responds saying to this, " it is to statistics of retail quantity to be comparable to the promise and exchange views, and is mainly GSM cell-phone, but a lot of mobile phones of resurgence communication are not depending on being retailed, but run and agree to make. There is not difference in production and market share, it mean the market share first that production is great.

He say " discuss now the intersection of home-made cellphone and the first place, can't obscure concept also, by the look of total amount, the resurgence communication is the deserving the first place " .

As to this, Lenovo's mobile service personage shows, " we have not surveyed and studied the foreign data, but as to data of China, we have been already in the first a lot of of one year, those two reports that exchange the view and is comparable to the promise come out, but because there is not change, it is the first that all of us do not bother to propagate us again " .

Observation

First of the battle is early

An expert insisting on anonymity in the industry thinks, resurgence communication and Lenovo cell-phone channel operation way are totally different, the resurgence communication mainly takes the road to truss up and customize the mobile phone with the operator, in addition, its terminal coverage rate is very complete, including GSM, CDMA, air shower, 3G mobile, its global sales volume certainly far exceeds the Lenovo cell-phone.

But in China's retail, the resurgence communication is certainly not so good as the Lenovo cell-phone, the Lenovo cell-phone should be a Chinese retail market first of domestic brand; Moreover, the major event of the Lenovo cell-phone is the GSM cell-phone, its individual event of GSM cell-phone certainly exceeds the resurgence communication in China far, Lenovo marches into the mobile phone for just 4 years, there is this achievement, should say that played a stake role for the domestic brand mobile phone.

In addition, this expert shows too, according to the above-mentioned three reports, the market shares of 4 ocean brand manufacturers are more than 65% if only uniform, the domestic brand should mainly concentrate energy on subverting the foreign brand and proning to the pattern of the advanced market while monopolizing, but not fight for the high home-made cellphone first of market share.