Vincent Neil

The news on September 10, Dell's chief marketing officer mark Jarvis (Mark Jarvis) Represent recently, Dell is not a low priced PC manufacturer.

Jarvis says, Dell is a global and well-known brand, and is respected. However, it is consumer's impression of of course. So, Dell's brand needs to renovate.

Jarvis thinks, on the personal consumer's market, Dell needs " cooler " ,Keep away from the low price and fetter. He says: "A lot of consumers regard us as low priced PC manufacturer, this is not what we hope. "

Jarvis took the post as chief marketing officer Dell in April of this year, divided Dell's marketing and advertising agency in half last month. At the end of October, Dell will choose a world-class global agent.

Under the leadership of Jarvis, Dell's marketing slogan is: "A company, a brand. "