Vincent Neil

A few days ago, claimed to move to the home projector production line of Taiwan Suzhou in bright base, blow the strategy clarion call of the localization. Bright group shows, it is a land strategy important action of projection business of bright group that the production line of home projector transfers Suzhou, this measure shorten the intersection of products and lead time by a wide margin, raise speed bright the intersection of group and the intersection of projection and the intersection of business and development in the Chinese market.

The production line annual output is expected to top 200,000

In the view of bright group projector Division, the rise of the home machine market is the inexorable trend of industry's development of the projector. Nowadays, more and more users are beginning to make use of projector to set up the home theater. According to investigating relevantly the organization count, the total amount of global projector outloading in 2006 has already been up to the scale of 5 million, it is estimated this 20% to 6 million sets of digital expected growth in 2007.

However, because there is not production line in China in the projector manufacturer, enters the Chinese market to sell, need to pay 30% of the tariffs and 17% of the value-added tax, therefore form the high situation of product cost of the conduct goods, also hindered the popularization of the projector on the home market. Bright group thinks, should expand the home projector in the healthy, ordered development of the Chinese market and really popularize, let consumers buy the moral character ultra and tall and erect and having products and service fully ensured at reasonable price, it is undoubtedly an only way to realize the home machine production line localization.

For this reason, bright group transfers the production line of global home projector in the base of Suzhou formally, and already run for three months normally. This professional production line leads but intact 720p and even 1080p high definition projector production technology, and seen through multiple important authentication, including international quality authentication ISO9002, ISO14001 and national safety certification OHSAS18001,etc.. It is estimated the yearly output of home projector of bright basic soil in the future, can be expected to top the scale of 200,000.

Strive to make home the intersection of machine and the intersection of city and first of accounting for etc. for less than 08 year

Bright group shows, the home machine has the line localization, will shorten products lead time by a wide margin, let home the intersection of projector and market price come back, get reason but actual level. As to consumer who wanted to have a taste of a delicacy, did not need to be irresolute in order to choose conduct goods or smuggled goods again from then on. As industry's leading brand of the Chinese projector, bright group has professional, efficient service system after sale; Consider the home projector is one kind " Knowledge " Content more high AV products, bright group trained the large quantities of sales forces with professional ability at the same time, and opening the audio-visual amusement worker's workshop successively all over China, aim at building the unique and close shopping environment out and consume and experience for consumers, thus really expand the popularization in the Chinese market of the home projector.

The bright group projector products manager represents, continue 720p popular home machine W500 after beginning batch productino formally on the base of Suzhou, bright group will still continue accelerating, strengthening the paces of home machine localization production, and introduce several bright group high definition projector products including W9000, W5000 and W20000 emphatically to 1080p market, in striving to make in upcoming 2008, take down 20% of China's home projector market share at one blow, and realize the goal of first in accounting for rate in the home projector city.