Vincent Neil

This Wednesday of the international report on September 7, Hewlett-Packard introduced two new mobile phone products, take the farther one on the lucrative market of mobile phone, has expanded the product line that can be sold to the customer of big enterprise.

Hewlett-Packard has held the news conference of the new product in New York. Besides several notebook computers, desktop, a game specialized PC, Hewlett-Packard has also introduced 55 kinds of new products and services including two mobile phones.

Hewlett-Packard is a known enterprise on PDA market. However, as the customer gives up PDA gradually, and while turning to the mobile phone products, Hewlett-Packard entered the mobile phone and market of intellectual mobile phone in the past two years. Two mobile phone that announce Wednesday this mark one Singapore side of Hewlett-Packard to: Will become a intellectual mobile phone manufacturer.

IPAQ 600 Series Business Navigator includes a navigation feature; IPAQ 900 Series Business Messenger is that one disposes the intellectual mobile phone with the whole keyboard.

Two mobile phones both run in 3G network, Hewlett-Packard has not announced the mobile phone operator cooperating with it yet, but Hewlett-Packard shows, these two mobile phones can run in the networks of most mobile phone operators.

These two new mobile phones are that Hewlett-Packard make their iPAQ brands enter project key part on the market of mobile phone. Though the popularity of PC and printer business is higher, Hewlett-Packard remains a master PDA manufacturer.

Calculated by sales volume, Hewlett-Packard is the second largest PDA manufacturer which is second only to Palm in the first half of this year. According to IDC, the share on PDA market of Hewlett-Packard has exceeded 22%.

However, the appearance of the intellectual mobile phone has brought the pressure to PDA manufacturer. Success of intellectual mobile phones such as Treo of BlackBerry of RIM, Palm, iPhone of the apple,etc. is impelling their products of ruggedization of PDA manufacturer.

Hewlett-Packard the intersection of handheld set and the intersection of business segments and responsible for marketing the intersection of executive vice president and Gene say until multi-place regard mobile phone and intellectual " companion " of Mobile as more and more PDA ,And is no longer considered to be " The all-round products " .

In intellectual mobile phone, Hewlett-Packard is obviously a new hand. According to IDC, in 53 million intellectual mobile phones sold in the first half of this year, the share of Hewlett-Packard is fewer than 1%.

The analyst shows, Hewlett-Packard will face the cruel competition. However, there are rich financial resources in Hewlett-Packard, have close relations with enterprise's customer. For many years, enterprises have been relying on server, PC, service of Hewlett-Packard to run their business.