Vincent Neil

According to research institution Berg Insight latest research report on the market, the cellphone subscribers of Europe and U.S.A. use the mobile phone to obtain the map and download the number of people of the route and will be expected from 4 million of this year, increase to 43 million of 2012 years, it reaches 60.8% to compound the average annual growth rate.

In addition, this research institution is still expected, the corresponding one will order the camp and will charged and charged from 96 million euro of this year in the advertising camp, increase to 512 million euro of 2012 years, it reaches 39.8% to compound the average annual growth rate.

Berg Insight claims, navigate the cellphone subscriber increases and mainly benefits from and introduces GPS technology in the intellectual mobile phone rapidly, truss up navigating and map content and implement the corresponding service plan in the mobile equipment.

This year, support the Nokia N95 cell-phone of GPS to succeed in going on the market, the mobile phone has opened the market in Europe in order to navigate. In U.S.A., GPS is the standard configurations of all CDMA cell-phones, this has promoted the development of this market greatly. The navigation services of Sprint Nextel and Verizon Wireless have attracted millions of users, the Network Operator of Europe is fully confident, hope to make such achievement. Meanwhile, Nokia put the focal point in the mobile phone is map and navigation platform of the centre too, and rely on Mobile Web 2.0 application, Google and Yahoo have expanded its Off-The-Shelf searching for and map service here progressively.

Telecommunication analyst Andre of Berg Insight says: "The walkie navigation system that the market of Europe and American put out has brought very great benefit to the driver. The main enterprises of the mobile phone industry seek to offer the same experience for the fact that the person, working clan and tourist on foot are on the mobile phone screen actively too now. "

Berg Insight is expected, the share of navigating in the mobile phone on the market in service supported in advertisement is greater and greater. Navigate and search for and employ realizing perfect combination with here, it is these local search services that have offered the new opportunity for advertiser, thus offer advertisement service to the target consumer by method to innovate. Mr Malm says: "A large number of usable map resources are all cost-free on Internet. Will develop to serve in this direction too to navigate in the future. "