Vincent Neil

The news before dawn on September 11, AMD Greater China district calculates director of product division product market Tang ZhiDe showed in the afternoon of yesterday, rival's products platform is switched over like the manequin show, fail to really consider the customer's demand.

In the morning of yesterday, AMD held the theme in Beijing as " real core but ancient bronze mirror, four kernels were unparalleled " AMD four kernel lasting gifting, be claimed to release by AMD first four kernel processor formally processor Barcelona the whole world. The reporter has communicated with Tang Zhi Germany among the meeting.

The rival ignores customer's demand

Sina's science and technology: Barcelona that AMD put out today it known ases to be in the world a most advanced one, may a lot of people can half believe, half doubt, are some data of this statement supported?

Tang ZhiDe: Barcelona is the most advanced X86 processor in the world, must add this attribute of X86. Because I am not clear very much, it must be the most advanced in X86 in other frameworks. Four kernels of Intel X86 framework are two binuclear and coherent ones, they admit by oneself, framework to they of AMD has numerous advancement.

Sina's science and technology: Talk about the tetranucleate question of true and false, I remember a speech that Intel often emphasizes to the outside: As to user, they do not mind how many kernels there are, it is its manifestation and characteristic to only take notice of. How do you see this words?

Tang ZhiDe: I absolutely agree to this statement, the customer pays close attention to several points: Make the investment and pursue reciprocating, the characteristic is promoted, it is compatible to the existing job network, see a large to the standing cost more increase, can well support virtually. What Intel said is right, what AMD said too is right, no matter what nanometer production it is, leave the kernel of true and false four alone, no matter how capsulate, the ones that want meet value that the customer pursues finally.

We mention at this meeting, the average performance of AMD Barcelona leads 26% more than rival's products; Barcelona and binuclear and fully compatible, put into the low cost; AMD four kernel like binuclear power consumption, increase electric rate of user, wait for expenditure, keep existing computer lab to be apparatus constant; Have just, AMD to virtual to have innate advantages. Conversely, can four kernels of the rival's provide these for customer? This is the question that Intel needs answering. Supplement finally, it builds up to be still important in fact, otherwise they why want, adopt the intersection of we and these kind of framework too next year.

Sina's science and technology: You always say Barcelona can be excessively smooth, a curious one of mine is, whether you hear some sounds from customer, have or you known some data verify rivals do not do smooth excessive this enough?

Tang ZhiDe: It is a dozen processors that they push away, is this really that a customer is required? This does not make the manequin show, the customer does not need to unrealistically compare the newest CPU type with the counterpart, the corporate culture of our friend trader and AMD is different. They have not thought of at all, it serves for oneself or serves customer to put out so many products, this is a maximum difference of culture of the two. They just see what oneself need, how to let the rival feel a pain. Go to listen to customer's voice in culture of AMD, we specially have a group to collect customer's view on the products, collect customer's demand for IT informationization, then incorporate in the product design.

Sina's science and technology: I can understand your view, does Intel ignore the customer's demand at all?

Tang ZhiDe: You can understand, AMD leads more than the rival in listening attentively to customer's demand.

Four kernel popularization to binuclear and fast

Sina's science and technology: AMD is very outstanding in what the Chinese market has been doing all the time, original on the achievement in the binuclear processor such as this. Four kernel competitions, the rival leads a lot of on the opportunity, how to popularize in China plan in Barcelona?

Tang ZhiDe: We mainly orientate as the application of server at present, it is believed that it will become the mainstream quickly. We will subdivide the market in popularization, adopt more pointed popularization way. For example, set up several successful cases with stake meaning of trades in the industry first, launch exchanging with OEM actively, push some and try out the activity with cartel such as Dell, Hewlett-Packard, the ones that let the commercial customer realize it are excessively steady, the order will come over gradually. Certainly, it needs a long time to do any market.

Sina's science and technology: In will it be June this year, Intel announce four kernel sell 1 million already, they think these immense success that 4 kernels popularized, how does AMD catch up with them? You mind I use " Catch up with " This word?

Tang ZhiDe: I am wanting to talk about this question, four kernels of Intel have been pushed to the server and market of desktop, but 1 million sheets of data display have just accounted for the share of 1/140 of these two markets of theirs. On market of this processor, Intel once had 80% share. Such contrast, can you say it succeeds? If has succeeded, this share should be that the straight line rises. As to the huge in Intel advertising input, 1 million slices of this quantity are quite definite. AMD fail from the intersection of they and these too experience learn, reach, products must provide value for customer, isn't it that, make rival very much tired to succeed in right away.

Sina's science and technology: But you said just now AMD tetranucleate quantity was expected to go up soon, did the rival help to foster the market?

Tang ZhiDe: 64 technology, at nuclear popularization, AMD has spent the strength greatly. Remember their high tube said originally that did not push 64 bit processors in 10, pushed away. So the market exist who help who.

Sina's science and technology: According to the past convention, AMD products had price advantages more than rival's products all the time, how many advantages are there compared with the rival's like product in price in Barcelona?

Tang ZhiDe: In price, four kernels of AMD are very greater than rival's advantage. Four kernels of ours sell for one pair of nuclear prices, hope the customer switches to four kernels as soon as possible, hope four kernel popularize than binuclear and fast.

Sina's science and technology: Will release the kernel of AMD desktop four soon? Do you predict when market of four consumption kernels can be ripe?

Tang ZhiDe: Push away in the kernel of desktop four at the end of this year, the mature time of market of kernel of desktop four should be binuclear and similar to the past.

Sina's science and technology: The new development that can be shared what AMD eight kernel processor has?

Tang ZhiDe: Have not got too new materials yet at present. But the one that can affirm is, AMD is from four kernels to still smooth transition of eight kernels.

Sina's science and technology: It is estimated " Shanghai " Have characteristic four kernel to " Barcelona " How many characteristics are there to promote, increase more or less in price?

Tang ZhiDe: Four kernels of Shanghai are optimized, rise to 45 nanometers from 65 nanometers in the production technology, this switches over several advantages: The power consumption is further reduced, the size further compresses, the cost is further reduced.

Sina's science and technology: Several honoured guests increased to computer one hundred thousand billion times to today is released, compared with Intel, AMD is in the full-fledged computer does this have some leading advantages?

Tang ZhiDe: The advantage of AMD lies in the open Head Bus framework, the customer can need to make the products of some isomerism according to them, also can make some to research and develop thoroughly more easily. It is believed that the research and development of the full-fledged computer will run side by side to change from isomorphism into isomerism to run side by side in the future, if this is smooth, there is advantage greatly in this respect to believe AMD.