Vincent Neil

The news on September 11, AMD global senior vice-president and concurrently CTO Phil and Geest (Phil Hester) Showed in the afternoon of yesterday, Barcelona processor did not abandon every great function, basically realize that is listed perfectly. Geest bombard the intersection of rival and CPU, too low high quality ratio have still, claim its need, do AMD one thing of factory with many of factory.

In the morning of yesterday, AMD held the theme in Beijing as " real core but ancient bronze mirror, four kernels were unparalleled " Four AMDs white for dragon in kernel processor Barcelona the whole world last gift, be claimed to release by AMD first four kernel processor formally. China's media's cluster is visited in Geest has accepted the drib including Sina's science and technology after the news conference.

Listed perfectly

"No great function is that we failed to incorporate to that in Barcelona projectly and later originally. " Geest thinks, Barcelona has basically realized that is listed perfectly.

It is introduced, when AMD begins to design, generally have two function lists: One is function possessed, the second is selected fully, available function. In the processor of Barcelona, all essential functions are merged into it, the function in the available functional table is merged partly into it too.

Geest reveals, in research and development of Barcelona, the technical verification of a big chunk was done in this side of China. This means too, AMD Chinese group will play a more and more important role in integral research and development in the future.

AMD global executive vice president Wang Zhengfu supplements pointing out, the research and development centre that AMD was built up in Shanghai last year is AMD research and development centre of maximum except native country of U.S.A.. There will be more and more personnel in the research and development centre of Shanghai, the more the work will be deepened more and more, the function that the Chinese group will produce in the future will be greater and greater.

Battle of the high quality ratio

The media proposes, a public opinion calls four kernels of AMD to get more economic batch productino before this, does this mean the high quality ratio of AMD is more higher than the rival? Geest shows to this, before AMD releases any product, the high quality ratio must reach the economy of suitable production.

"To what extent it is outstanding as for our high quality ratio? I think this question should ask our rival, why is in order to reach the same market share, they need to do the thing that the factories of our family can accomplish with so many factories. " Geest seizes the chance to give rivals a big gun right overhead.

" manequin show "

Before putting out in AMD Barcelona, Intel had already introduced and exceeded the kernel processor of 3 generations four. In the previous year, Intel is in order to recapture the market share nibbled, sustains and replaces and exerts pressure to AMD through the frequent new product.

Wang Zhengfu has quoted one of AMD customer's comments and answered back and forth: "Enterprises calculate the users of the respect think it is not a manequin show that enterprises calculate, can't be changing constantly from morning till night. One point is very crucial, guarantee the new product can offer very smooth transition. "

Wang Zhengfu introduces: "Can all carry out the transition very smoothly no matter from capsulation or chip set. We will not say a framework and a framework tomorrow of today is so actually very disadvantageous to enterprise. It is in that take customer manequin show,can products a series of of smooth upgrade, Barcelona can offer a framework in this respect exactly. "

Geest represents, the method of AMD is to listen to the strategic important customer's suggestion actively, and meet customer's demands with the products of the minimum quantity, it is the better not to be the more definitely.

China's mould

That afternoon, Wang Zhengfu also mentioned AMD nibbles the thing of rival's market share, and spare the achievement to AMD group of Greater China district. According to Gartner newest data, AMD overall share on the market of Chinese complete machine in the second quarter of this year up to 28%, have increased by 6% compared with the same period of last year.

"It is not merely the second quarter, we have been increasing continuously in the past 34 years. I think that there are several major causes, we relatively listen to the voices of the customer, have staging of a lot of products, there is a very professional team, this group tried very hard to work on marketing in the past these years. "

Wang Zhengfu's statement seems to get some verification. According to insider, AMD success in Greater China district lets the whole AMD be very excited, AMD China mode already become AMD global mould, will pursue among other domains.

According to the introduction of Wang Zhengfu, it all shows to come from the sound of cooperative partner and AMD, there is many kinds of superiority in AMD Barcelona, for example invest in protection, high performance, low power consumption, virtual technology,etc.. AMD has leading products, there are groups trying very hard to work on marketing, " what I will lose is possible " .