Vincent Neil

The number of the Divine Land takes a step which have essence meaning on the process of melting independently!

On August 8, digital CEO and concurrently the executive director Guo Wei in the Divine Land unite several investment funds, control interest to big shareholder Lenovo and another shareholder GA purchases one yard of 43% shares of god held, the total price of trade is over 1,300 million Hong Kong dollar.

After the trade is finished, the amount of holding share that Lenovo controls interest is reduced to 17.83% from 47.53%, lose big shareholder's status; GA withdraws from the shareholder, Guo Wei's shareholding ratio is increased to 10.29% suddenly by 0.10% original. Except that the public shareholder holds 38.89% shares, shareholding ratio of him second only to, have a match rich 20.15% and former the intersection of big shareholder and 17.83% that Lenovo control interest of investment funds under command by two major the intersection of organization and soft silver. The analyst thinks, Guo Wei leads the number of the Divine Land to break through the constraint that Lenovo controls interest completely, " solo flight " Intention already extraordinary obvious.

The one that deserved the close attention of industry is, why did Guo Wei purchase one yard of stocks of god on a large scale at this moment, where will number of Divine Land after breaking away from Lenovo to control interest be moved towards in the future?

God yard moves towards independence

In trade this, Lenovo control interest to have a match rich investment funds and enlarge firm the intersection of person who make the investment and three the intersection of fund and investor, sell 29.6% of the shares, the aggregate amount is 908,700,000 Hong Kong dollar. Lenovo holding Lin of press spokesman the Guangxi Zhuang Autonomous Region Ms. reveal, enlarge firm to make the investment it is Lenovo that control interest Company (Lenovo control interest, hold 34.4% rights and interests their) under command too ,But in stock right transfer this, enlarge firm to take over the intersection of Divine Land and digital stock right, belong to independent decision, it has been chosen to avoid as the affiliated party that Lenovo controlled interest.

A holding insider of Lenovo shows to " IT Times ", reduce the intersection of Divine Land and digital share and whom public opinion guess overseas to purchase and build up the fund and noncausal for Lenovo Group before this, the main purpose is the need of starting from the digital company of Divine Land of promotion and managing competence, marketization after the stock right is dispersed. The shareholder that introduces this time have more internationalized background and abundant experience of the Chinese market too, certainly promote the consideration of business through the new shareholder too among them.

However, avoid discussing on this problem Lenovo Group is impossible. In fact, the distribution of the number of the Divine Land is the business to be enlarged PC producers such as Hewlett-Packard, Toshiba,etc., but number of the Divine Land and Lenovo Group belong to the fact that Lenovo controls interest, the customer will store worry to this heart, in order to disperse the risk, it is unlikely for them to launch cooperating with the Divine Land number with all strength. On the other hand, the expansion of Lenovo Group will inevitablely snatch the original business of the number of the Divine Land away too. This is exactly a number of the Divine Land on the aspect of competitive strategy " The congenital gene is bad " . The insider thinks, associated it while breaking originally, Liu Chuanzhi only solved the human factor, but not solved the essential conflict on the strategy structure. Though Lenovo controls interest and claims to break foreignly out the number of Lenovo Group and the Divine Land, but the number of the Divine Land has been dismantled and not flown all the time in fact.

Control interest and give up the shareholding of the number of the Divine Land as to Lenovo, " this is support to Guo Wei too. " Lenovo holding spokesman show IT serve until one totally different business, there should be fresh blood to help the number of the Divine Land to lead to success. And reduce with the stock right of Lenovo and the increase of Guo Wei's stock right, making policy independently in the Divine Land number of Guo Wei is more flexible freely.

However, a personage expresses the worry on future of the number of the Divine Land. They think, under the circumstances that Lenovo controls interest and grasps, Lenovo has abundant resources to support Divine Land number to use, and Lenovo controls interest in long-term strategy to the starting point of the number of the Divine Land, has not given it the short run performance to consider, thus make it can consider the question long-termly. And the new shareholder could not give Divine Land number to make too big pressure on the short-term profit like Lenovo, continue keeping the question of its independent development meriting attention.

Weak IT service bright spot

IDG the intersection of Chinese and the intersection of district and president pigeon claim a headed by Yan Yan one have a match rich fund think company that Guo Wei lead market value of stock market still on the low side in Hong Kong dawn such as bear, seeing that China IT service market still has a broad prospect in the future, if enter the number of the Divine Land and carry on corresponding operation at this moment, the value of this company is very large to promote the space. IDGVC partner that participation is purchased this time is thorough to show too: "It mainly settles on one yard of prospects in IT service market of management group and spirit headed by Guo Wei to invest in god yard. "

" China IT service market report of the second half of 2006 " that IDC releases reveals, the second half of 2006, China IT service market has increased by 30% compared with the same period of last year, this has been since China IT service market shrank in 2001, increase in the fifth year continuously. "Though China well below U.S.A. to the intersection of IT and proportion dropped into to serve at present, its growth rate is faster than the hardware. Analyze whole the intersection of IT and profit of industry order and serve the slope to IT fast in terms of this. "

IDC statistics show, IBM, Hewlett-Packard, Divine Land number rank the top three of China IT service market respectively. According to present market share, the number of the Divine Land has occupied 2.5% of the share in IT served the overall market, do not have too great disparity with IBM. And the Divine Land number is regarded as the retail trader of the hardware, in channel and localized customer resource respect, have advantages even more than the rival of IT service field.

Though place the great expectations to IT service prospect of the number of the Divine Land in every large investment commercial city, but seen from the present, its IT service has not obtained the break-through yet. In the intersection of Divine Land and three major business of number, IT serve, account for camp charge proportion to be lowest, the growth rate is the slowest, the profit rate is lower. " three is low " The problem becomes this secret anguish of the company of putting forth effort to develop IT service.

Entering the sixth year when IT is serve, 2006 fiscal year camp of number of the Divine Land charged and totalled about 26 billion Hong Kong dollar, among them it is about 23 billion Hong Kong dollar to distribute with the business of system integration, it is only about 3 billion Hong Kong dollar that IT serves, it is only 11.5% to account for the proportion that the chief camp accepts.

The number of the Divine Land specially draws a circle to approve four major fields for IT service: Finance, tax, telecommunication and ERP. At present,after in three item service,telecommunication and ERP profit state basically, the tax is because of the business particularity, the products are with very high costs, it is very difficult to obtain the break-through on the profit. However, as a whole, these three items of business are minor in scale, earning power is limited.

The major part which the Divine Land digital IT serve is still in the financial field at present, and the major part lost is concentrating on this. According to the introduction of personage familiar with inside information, an important reason why the financial service loses is putting into too high in earlier stage, still relate to the fact that the trade competes fiercely, this lets god yard get a little share and demand the great amount of cost each time. Influenced by it, the wealth newspaper reveal in the third quarter of 2006 fiscal years when the number of the Divine Land is released, digital financial transaction of the Divine Land develops scale and earning power and has not reached expectancy. And lead to the fact IT of the number of the Divine Land to serve and lose about 41 million yuan directly from this. Optimistic prediction before this lets president Guo Wei wait for someone too to have to reconsider.

How to make China IT service market riper, improve the profit rate on the fierce market? This will be unanimous request of strategic choice and shareholders with undoubted number of the Divine Land, also a maximum difficult problem of testing Guo Wei.

Surging IT distributes the success or failure definitely

In 2000, when number and Lenovo Group broke in the Divine Land, Guo Wei chose " supply chain management, software integrating and arrow salvo of basic apparatus three of network resolutely, finally from integration to large its that IT serve " IT serve its way. In his view, if the number of the Divine Land is always distributed, will look like and draw the donkey that rubed, mark time and go in where it is.

However, the distribution business had occupying the first place of the digital source of revenue of the Divine Land for the overwhelming advantage all the time later. The business performance revealed, though the digital profit of the Divine Land exceeded 17% dropping, was lower than the expectancy of market in 2006, but the business volume of the distribution business still rises by 26.79%, is up to 14,728 million yuan, accounts for 50% that the chief camp accepted. And other business of company increase weakly, especially IT which Guo Wei valued most serves and tears the back leg of the achievement.

Under the pressure of the helplessness, in 2004, Guo Wei adjusted strategy again, changed strategy to " three-stage rocket " --Distribute, system integration, IT serve separately as short medium and long-term the intersection of business and focal point, in order to do spade work for a long time in a short time. The analyst thinks, this kind locates distribution business the method of the bottom, though help it to develop rapidly in a short time, become, reflect company to attention of business this while being opposite still on long terms, and this leads to the fact again that is thought that it causes the loss of the order to distribute bigger uncertainty in number of the Divine Land by the acting manufacturer.

To 2006, Divine Land number think IT serve and lay a certain foundation, Guo Wei made the third choice, carry on integration of four major Divisions, establish four fictitious constituent companies, business directions are: Magnanimity is distributed and appreciation is distributed and IT serve and the own brand serve. The background adjusted this time is that the number of the Divine Land hopes the distribution business can support the development of IT service for a long time too.

Under parting independent system, four fictitious constituent company each other very difficult to arouse other resource of Company, the two great to distribute constituent company and IT serve constituent company cause serious injury. Just in this case, Guo Wei decides to launch the fourth business to adjust, namely give up the fictitious strategy of constituent company, the resource assemble again in the company, in order to support the key business.

At present, Divine Land number sign U.S.A. the third largest computer manufacturer Gateway just Forms big,to last products is in China market exploring. In addition, the industry spreads they want to launch the hearsay of cooperation with Intel. The analyst tells " IT Herald and Weekly Times Group ", the good news will drive digital confidences of shareholders in the Divine Land to rise sharply directly, thus make wholeheartedly fighting in the intersection of IT and service market too, but tired Guo Wei and the intersection of Divine Land and number get one silk breathing spell the intersection of profit and income.

But as a whole, the prospect that IT distributes is allowing of no optimist more and more. Since Dell's mode enters China, the retail trader faces the unprecedented challenge, it has struck retail trader's traditional profit mode of the channel through the low-cost direct selling means. Dell's low-price computer, not merely comes as a hard blow at IT manufacturers' stock cost greatly, also thin out the retail trader's profit space greatly, this impels IT manufacturers to speed up the steps of setting off for retail fielding, cause the distribution channel to present the tendency of shrinking day by day. No matter Hewlett-Packard, or Lenovo, is increasing the share sold directly to households, a lot of manufacturers have already fixed the goal on 50% of the modes through selling directly to households of products are being sold.

In addition, World No. one Great Britain steps at present, No. one antithetical couplet of the Asian-Pacific area is strong have already launched the tangled warfare on the Chinese market with No. one Divine Land number of native country, the sales amount of the three has been already pretty much the same, business mode and idea have begun gradually to be convergent. IT product cost is more and more transparent, the profit is thinner and thinner, even there are only several points in the gross profit.

So how improve IT distribute, come, promote profit level Guo Wei until " whether profit will for king " Shareholder top urgent task. Number of Divine Land, when development has not been ripe yet in IT service market after the independence, which kind of status IT regarded the main source of own income as distribute, locate in, it will be having a choice of determining the meaning most in the fourth following strategical reajustment of Guo Wei.