Vincent Neil

Enter the first two-day weekend in September of gold autumn, trades such as the beautiful one, Haier, Gree,etc. giant initiate the first round in period of slack sales of trade of the air conditioner to promote at a reduced price and take action one after another, goods its would rather electric apparatus,etc. change promotion price in an all-round way in the store in Su, and many product of type give returning to the cash certificate of 200 yuan as an addition on the basis of promotion price, in addition, all products have more than 9.6 giving a discount rate, come down trebly and favourably, the air conditioner industry hits the unequal range on a price reduction of 400 to 1000 yuan of single machine on this two-day weekend. This reduction was sold, enterprise has not announced to media's lofty tone the air conditioner, and is choosing to sell innerly and go on silently.

The achievement speedup is slowed down in the third quarter

Personage, circle of securities, analyze, point out with beginning of period of slack sales of tradition such as trade such as air conditioner such as Chinese (namely from September 1 to May 1 of next year) ,Sales volume and sale price of the air conditioner trades all dropped, so sales achievements estimated that will be slowed down than the achievement speedup in the past half years in the third quarter.

However, in general, according to analytical data that State Information Center announces, the average price of air conditioner rose in 2007. As to last year, the average unit price of the air conditioner rose by 15%, the air conditioner under unit price of 1000 yuan basically disappeared; Raise whole trades earning power and when decline of expenses rate,it is far higher than income from sales by speedup not to last trade profit speedup.

2006 is chilled in year, is risen by the price of raw material, first class market demand saturation and " Heaven is not cooperative " Waited for the influence of many kinds of unfavourable factors, the Chinese air conditioner was sold and glided collectively for the first time in 2006, the amount of decrease of the specific brand even reaches 44.52%, the air conditioner industry has met in severe winter not occuring for ten years. But entering 2007, the Chinese air conditioner trade begins to present thorough growth, the brand concentration degree of air conditioner trade continues improving, 19 brands will be eliminated, Haier, will high, Hisense, Oakes,etc. brand sales volume market share in the domestic brand will obviously improve compared with the same period last year. This mean a beautiful one, Haier, Gree the whole year such as listed company achievement make powerhouse better, will be optimistic too that the stock price behaves.

In addition in the first half of this year, the Chinese air conditioner exports price and quantity to increase together, the situation is very good. The data display of General Customs Administration, in January - June of 2007, China home air conditioner is realized and sold 2311 ten thousand in other areas, increase by 11% compared with the same period of last year, the weighting average price which exports the air conditioner is 157.78 dollars, rise by 9.4% compared with the same period of last year. The insider thinks, since 2007, Chinese commercial air conditioner trade is still in the rise period at a high speed, intensify continuously by the intersection of real estate and trade, house environment improve progressively and domestic brand substitute the import, expand commercial space of market of air conditioner further progressively.