A guide for devising successful & better pricing plans
Thursday, 18. June 2009, 10:08:33
Right from Mobile phone plans to online subscriptions you find a hell lot of pricing plans to choose from. Often it takes hell (again!) lot of time to analyze the best plan and choose the right one.
Most of the subscription based services focuses on categorizing the plans from low-cost to high-cost models. Mobile phone subscriptions are based on this LC-HC model, where you find the LC schemes has fewer options, less benefits and thus more suited for sparse usage. Plans focusing teens fall in the mid-range with benefits offering extra talk-time in the night, or , unlimited messages during nights etc. Plans that target heavy customers have fixed high-rentals, but they offer more talk time. Though the approach is fairly easy and quick to choose, it doesn't fit for the Web application services.
In my view, web services should offer customizable plan to get more subscribers. Some of the leading web services offers a group of pricing plan.. and they also tag one mid-range plan as "BEST VALUE". In truth, the best value plan may not suit for every one, but yes it may suit for majority of the people.
And there is a group of people who turn to other services because they don't find a plan matching their needs. These users were actually looking for a plan that fits their needs.. and they are not ready to suit themselves to a plan that is offered. After a couple of hops, such users will likely to subscribe to a plan which they feel is good and matches their requirements.
So is there a way to such visitors evaluator turns into a subscriber? Of course there is. The answer is - CUSTOMIZABLE PRICING PLANS. Under this model, each feature is charged and the user can select the features / options he need and pay only for those options. Offering a Customizable plan along with fixed pricing plans ensures you gain those extra customers and extra bucks revenue.
- Rajesh Sundaram
Most of the subscription based services focuses on categorizing the plans from low-cost to high-cost models. Mobile phone subscriptions are based on this LC-HC model, where you find the LC schemes has fewer options, less benefits and thus more suited for sparse usage. Plans focusing teens fall in the mid-range with benefits offering extra talk-time in the night, or , unlimited messages during nights etc. Plans that target heavy customers have fixed high-rentals, but they offer more talk time. Though the approach is fairly easy and quick to choose, it doesn't fit for the Web application services.
In my view, web services should offer customizable plan to get more subscribers. Some of the leading web services offers a group of pricing plan.. and they also tag one mid-range plan as "BEST VALUE". In truth, the best value plan may not suit for every one, but yes it may suit for majority of the people.
And there is a group of people who turn to other services because they don't find a plan matching their needs. These users were actually looking for a plan that fits their needs.. and they are not ready to suit themselves to a plan that is offered. After a couple of hops, such users will likely to subscribe to a plan which they feel is good and matches their requirements.
So is there a way to such visitors evaluator turns into a subscriber? Of course there is. The answer is - CUSTOMIZABLE PRICING PLANS. Under this model, each feature is charged and the user can select the features / options he need and pay only for those options. Offering a Customizable plan along with fixed pricing plans ensures you gain those extra customers and extra bucks revenue.
- Rajesh Sundaram
WIDGETIZE