My contribution to Opera
Sunday, June 6, 2010 4:54:02 PM
It's no secret: Opera is promoting a competition to hire their new Brazilian intern and I decided to take place on it. The competition guidelines are simple: do whatever you can to impress both Opera and the Opera community (that should comment on their favorite posts - that means YOU commenting down there!). The first thing I did (well, the first thing after "what the...") was to think of 2 questions:
Why people use Opera? And why they don't use it?
I knew my reasons, but then I decided to talk to the INTERNET, the grumpy troll-like old lady, to see her opinion. I was a bit surprised with the answers, because they were shockingly uninformed. People told me things like "I like the add-ons", "Chrome is faster" and, believe it or not, I heard even "Firefox is faster" (Firefox? Fast? Are you serious? Maybe if you compare to IE).
For me it was clear: people didn't use Opera because they didn't try Opera 10.60a. It is faster than any other browser, it's safer and it has a bunch of cool tools, so you don't need to download all this plug-ins that get your browser slower and less safe. Speed dial? It's there. Use the cloud to sync different computers? Built-in. Open closed tabs? Check. E-mail client? Also there. And it has also plug-ins

For me, what happens to Opera is like what happened in the past with witches: no one had a clue of what they did, but they burned them anyway. If more people downloaded and used Opera for one week, I am sure they would stick to it.
So I called my friends at Monty Python to help me make a video to free people from their browser heresy:
*UPDATED* now with subtitles in English and Portuguese:
I hope you see the light and get converted.
And if you liked the video, please put a nice comment with thumbs up on the comments bellow, that's how you can help me get selected to work in Opera and stop the witch hunt!
The video didn't convince you that I am the best fit for the position? Ok, so here is my CV, that in short says:
- I have 6 years advertising and marketing experience (2 of those years was in the advertising agency I founded and managed in Brazil)
- I have 4 years leadership experience, the last of those as president of the Norwegian unit of AIESEC, an organization present in 107 countries
- As president of AIESEC Norway, I started with the organization close to bankruptcy (only 15.000 in the account and 100.000 as avarage fixed costs) and after one year we have more than 300.000 in the account
- I have lead an online promotion that attracted a massive amount of people to buy AIESEC's main product
- My bachelor thesis was about using Youtube for viral marketing
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Minha contribuição para a Opera
Não é segredo pra ninguém: a Opera está promovendo uma competição pra contratar um brasileiro e eu decidi que ia participar. As regras da competição são simples: faça o que tu quiser pra impressionar a Opera e a comunidade da Opera (que deve comentar no seu post favorito - o que significa VOCÊ comentando ali embaixo!). A primeira coisa que eu fiz (bem, a primeira depois de "mas que diabos..." foi pensar em duas coisas:
Por que as pessoas usam o Opera? Por que as pessoas não usam-no?
Eu sabia das minhas razões, mas aí eu decidi falar com a INTERNET, essa velha senhora com cara e comportamento de troll, pra saber qual é. Eu me surpreendi um pouco com as respostas, porque elas são chocantemente desinformadas. As pessoas disseram coisas como "eu gosto de add-ons", "Chrome é mais rápido" e, acredite ou não, eu até ouvi que "Firefox é mais rápido" (Firefox? Rápido? Sério? Talvez se comparado com o IE).
Pra mim estava claro: as pessoas não usam Opera porque não experimentaram o Opera 10.60a. Ele é mais rápido que qualquer outro browser, mais seguro e tem um monte de ferramentas legais, aí você não precisa baixar um monte de plug-ins que fazem seu browser ficar pesadão e inseguro. Speed dial? Tá lá. Usar a nuvem pra sincronizar o browser em diferentes computadores? Built-in. Re-abrir abas fechadas? De fábrica. Programa de e-mail? Também tem. E além disso também tem plug-ins

Pra mim o que acontece com o Opera é o que aconteceu com as bruxas no passado: ninguém tinha nenhuma idéia do que elas faziam, mas eles as queimavam de qualquer jeito. Se mais pessoas baixassem o Opera e usassem-no por uma semana, eu tenho certeza que eles ficariam com ele.
Entao eu liguei para meus amigos do Monty Python pra me ajudar a livrar as pessoas da heresia dos browsers:
*UPDATE* agora com legendas em português e inglês:
Espero que você veja a luz e converta-se.
E se você gostou do vídeo, por favor deixe um comentário legal com um thumbs up abaixo, é assim que você pode me ajudar a ser selecionado pra trabalhar na Opera e parar com a caça às bruxas!
O vídeo não te convenceu que eu sou o melhor pra vaga? Ok, então dá uma olhada no meu CV, que resumidamente diz:
- Eu tenho 6 anos de experiência em propaganda e marketing (2 desses anos na agência de publicidade que eu fundei e dirigi no Brasil)
- Eu tenho 4 anos de experiência liderando times, o último desses anos como presidente da unidade Norueguesa da AIESEC, uma organização presente em 107 países.
- Como presidente da AIESEC na Noruega, eu recebi uma organização que estava na beira de declarar falência (tínhamos só 15.000 na conta e em média 100.000 como custo-fixo) e depois de um ano nós temos mais de 300.000 na conta
- Eu liderei uma promoção online que atraiu um grande número de novos clientes que compraram o produto principal da AIESEC
- Meu trabalho de conclusão da graduação foi sobre como usar o Youtube para marketing viral.















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tarun agarwaltarunsam26 # Wednesday, June 16, 2010 8:54:29 PM
Really a very good article on Social Media
I wish you will be selected.
Good luck!!
I request you to please vote for me too for Opera Marketing Internship through Wild Card Entry.
Thanks a lot!
angelopolveroso # Sunday, June 20, 2010 2:15:48 PM
Sergio Henrique Schulersergiojota # Monday, June 21, 2010 2:41:43 PM
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