Starting out a link building campaign can be daunting for a novice, but it really needn't be. I'm splitting it here into 2 sections. Today we look at section one, which is building a base of solid links from common link sources. This is the easiest bit, but requires daily attention, so it's good to get rolling straight away.
So let's look at these sources of links:
These are going to be the mainstay of your campaign. Ideally you're looking for on-topic websites, but this isn't always possible. It's doubtful you'll be lucky enough to have a directory specifically for your field, but this does happen now and again. There are tons of directories
out there, here's a good list: SEO Directory List
. Stick to directories with a PageRank of 3 or more, anything less, don't bother. Try and submit to 100 or so. This can take a while, but the benefits of a directory are that the link is permanent and these places can actually bring in a little traffic. I don't rate directories particularly highly, I don't bother with them myself anymore, but for beginners they're essential.
Ok, so head off to Google again and search once more for your chosen keywords. Now we're looking for forums
. Find the top few and sign up. Most forums allow you to put links in your signature, so do so, so you might have something like this:
Billy BloggsWeightloss Advice
- Lose weight permanently!
Also remember to fill out your profile, put your link on it, upload a picture and then get involved. Join in the debates, start threads, make friends and post as many posts as is humanly possible. But remember - DO NOT SPAM. Stay on topic, become a valued and active member of the forum. These places are great places to socialise and learn, so take advantage of that whilst you're there. Visit back to them daily and spend an hour wading through the discussions and throwing in your pennies worth. Choose a slightly different keyphrase for every forum, don't just re-use the same one. Mix it up, and Google will be happier with you. PLEASE REMEMBER to follow the rules of every forum you post to; they all have slightly different criteria. You don't want to get yourself banned, so follow them.
Back to Google again. Now we're looking for the top ranking blogs
in our chosen field. Find them, bookmark them. If they don't allow comments, don't bother. We're looking for the ones that do. Most allow you to put your website link in there, which will appear where your name is, so put your keyphrase as your name. Start commenting. Don't bother with the "Nice site webmaster!" type of comment. More often than not these get removed as SPAM. Read the posts and write something relating to them. If they are using a social networking feature, such as disqus.com
, then join, make a profile, put your link on it. Again, vary your keyphrase from blog to blog, but aim to be reading at least 5 blogs a day, and commenting whenever possible.
Then, we are looking for portals. Portals
don't exist for every subject matter. If you do find one, investigate. They can be tricky to figure out sometimes, but they normally have a directory feature where you can drop a link in. Sometimes they feature blogs, comment on them. Sometimes they let you add content like articles or images. Do this. And link whenever possible. You normally just need to visit these the once.
These are your basic link sources. Blogs and Forums require daily visits and lots of attention, but it's possible to get fast results. Plan your day carefully, spend an hour in the forums every morning, then whizz through the blogs. Revisit the forums later that day and respond to replies and such. Be organised - have your logins stored to speed the process up. Keep a list of your blogs and forums and check them off after every visit. And keep looking for more - you should be aiming for 10 forums and 10 blogs before long. Before you know it, you'll have 1000 inbound links to your site, which should give you a PR of 3 or 4, depending on the quality of the forums, etc.
Tomorrow, or later today if I have time, we're going to look at more advanced link building techniques, and how to get your links in the prime positions that are going to really count.
In the meantime, Happy Link building!