Getting links from .gov and .edu sites
Friday, October 17, 2008 10:12:24 AM
Ok, back to the SEO. We talked yesterday about the value of links from .edu and .gov sites and had a quick look at how to get them. Today we'll expand on that a little.
Using google we can refine our search of the .edu and .gov sites by adding more criteria. For example:
Before we wanted to search for sites containing the words "Add URL". Let's try something which will probably bring up more relevant results:
This should chuck-up .edu sites that feature content on architecture. We can get more specific:
site:.edu "links" + "architecture"
Now we're getting there. The first slot for this on .co.uk is taken by the Boston College. So we could email the webmaster and try and get featured. It helps if there's a reason for you to be on there (coincidentally we have two Boston Alumni architects working for us, so that might be our foot in the door) but there's no harm in trying. You could offer a backlink possibly, or if you have a budget, some money.
We can try this for .gov too, and possibly try other keywords like "directory", "listing", "partners", "friends", "affiliates" etc etc.
As always, content is the best way for getting high-quality back links. In terms of .gov sites your best bet would to actually do some work for them. I'm hoping we design a building for the government at some point. Fingers crossed.
For .edu links, there are many more ways to get links. You could run a competition for schools or colleges which would get you plenty of attention. You could make a careers guide aimed at college leavers for your chosen field, or write a success story for the college you attended. Maybe sponsor some students or offer an internship. Be as creative as you want to be.
The cheapest option would be to have some kick-arse content on your site, suitable to be a refernce for students, promote it a little and sit back an watch the links come in.
More next time. Happy SEOing, people.