Sugarcaned

I read an interesting post this morning about things I've been discussing with fellow SEOers on various SEO Forums. There has been much debate about the importance of Page Rank in the genertion of SERPs. I've been telling people for sometime that PR is falling in importance in Google's eyes, and other factors are now taking the lead.

You should read the post about Google's changing algorhythm here. It will give you a good idea of where the search engine is going. It is just an opinion, not fact, but from my experiences over the past year in SEO I would concour with the logic behind it.

I'm a bit busy at work right now, but I'll start on the assesment of James's site shortly, hopefully tomorrow.

Happy SEOing.