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Sugarcaned

SEO Blues

Posts tagged with "Article Spinning"

Link Building part III - Further Techniques

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Ok, so you've built your base of links, you're commenting on forums and blogs and you've submitted to countless directories. Now, you want to move forward and get beyond all that and get some really valuable links. How do you go about it?

The base of really good link building is getting people to link to you, not going out trawling for places to put links. These links can be of a much higher quality than the ones you'll get from forums and blog comments.

Sharing Content/Articles
Write an article, make it in-depth and useful. Then submit it to article repositories and include a link back to your site. There are hundreds out there, and there are even tools that will reword your article and automically get it posted on many of these sites. See my piece on Article Spinning for more info. Especially useful if your website is article based, as you've got the content already done!

Press Releases
When I worked at Diseño Earle last year, our team designed an Eco House. With eco-architecture being such a hot topic I drafted a press release and sent it out to 4 prominent architecture blogs. We were featured on all 4 of the blogs within a couple of days and got prime position links from those high PR sites. Within the following week we ended up being featured on over 200 other architecture, design and eco blogs and gained almost 400 links. Not bad for about an hours work! You have to have something exciting though, and you need to write your press release well. But for very little effort, the results can be staggering.

Viral Videos
Check out what I wrote about Blendtec and their Will it Blend phenomenom as well. A great idea can spread like wildfire throughout the web and can bring some astonishing results.

Link Baiting
Link Baiting sounds a little ominous, but its a very fair and valid method of getting links. Link baiting involves producing a really useful utility, or a fun game, or just some great content, that people can put on their site for their visitors or simply link to. A great example I've seen around is a Foreign Exchange calculator. Very useful to a multitude of websites and normally well placed on a page when used. Other examples include Flash Games, Top Ten lists, viral videos. How-to guides are also a great idea, these can be great resources and if they're good, they'll get you links. Good, solid natural links, just as Google likes them.

Off-site Content
Writing off-site content can be very useful. Very now, very hip, very web 2.0. There are many sites that allow you to write the content - wikipedia is the biggest example of user-generated content. Squidoo provides a great platform for placing off-site content. I've seen a Squidoo lens about some smoothie recipes with PR of 5, so make a lens, make it useful and people will link to it. Put your links in your Off Site content and reap the rewards!

As you can see, the point of all of these is KILLER CONTENT. The better your content, the more interesting your content, the higher the likelyhood of you gaining great links is. And it's with these great links that you're going to see the best results.

As of Monday, I'm going to be doing a case study of Inside Out Health Magazine's website, which is owned by my friend James.. I'm going to take the site through a complete SEO plan from start to finish. It's a great site, with lots of high-quality content so there's lots to work with, and hopefully it should give all of you some great ideas on how to organise successful SEO campaign.

Have a great weekend!

SEO your site with Article Spinning

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Articles are a great way to get some good inbound links to your website. There are hundreds of article repositories out there just waiting for you to add your content to them, and best of, the far majority of them are completely free.

Most only accept plain text so you cannot control your anchor text with some HTML or BBCode, so your links will look like: http://www.personaltravelgroup.com rather than Make Money at Home but it's still a link nonetheless.

So what do you write about? Remember how important relevancy is to SEO. There's little point submitting articles on pot plants if the site you're optimising is about dentistry. Pick a subject in your field and write 500 words. Put your link in a prominent position in the document. This atleast ticks a couple of our Good Anchor Text points: on a page with relevent content and few other outbound links.

Submitting

I'm not going to type out a long list of all the sites that you can upload your article to, many people have done that already - just do a search in Google and you'll find them. Now you can start uploading it: make an account at the site, some even allow you to make a profile, do so, and obviously put your link in there if you can.

It might help, if you're really serious about this, to use an automated submission program. There are several of these on the market and they can really speed up the process. You do of course get less control, these programs create your accounts automatically so they can't write little bios and put your homepage link somewhere. But you can always do that once the articles are online and you've got the time/inclination.

Duplicate Content

You may or may not have read about the ongoing debate about how Google deals with duplicate content. Google have stated in the past that they do not penalise duplicate content, but they won't index the same content more than once. This is a problem here - if we submit the same article to several hundred sites, and only 1 gets indexed, what about the backlinks? Do they get counted too? I'm thinking no, and certainly it's not worth risking hours and hours of work for one lousy backlink. Even if the links do get counted, it would be a shame to only have 1 copy of our article indexed. This could lose us potential traffic and exposure. So what can we do about it?

Enter Article Spinning

Article spinning is frankly a genius idea in my mind. It's so simple it's painful. You take your article, and where you have words that can be altered, you add variations. Then you feed your article into a spinner and it generates a random version of the article based on the variations you've suggested. You original copy might be:

Traveling to a foriegn country can be fun and exciting. Remember to be careful in the new surroundings and always keep emergency contact details with you.


You then add the variations of your choice:

Traveling {to|in} a {foreign country|foreign land|different country|unknown country} can be {fun|enjoyable|a hoot|the bomb} and {exciting|invigorating|electrifying|thrilling|stimulating}. Remember to {be careful|take care} in {the|these} new surroundings and always {keep|carry} emergency contact details {with you|on your person}.


The article spinner will then pick one of these suggestions at each part of your article and produce a unique version that is just different enough for Google to not realise they are the same document.

Clever, isn't it?

"Isn't this fooling Google?" I hear you cry. Well, to an extent it is. This goes against a lot of what I've preached in the past. And I'm sure it's something that Google will overcome in the future as their algorhythm gets more and more advanced. But really, I don't think that article spinning will necessarily lower the quality of the web. It's no different to sending out a press release, which more often than not will be replicated by many blogs in a similar fashion - editors often just change a word here and there to add their own stamp to your writing. I would really advise, nay, emplore you to make your articles interesting and content worthy. The better you make them, the more chance they have of being picked up by blogs, online or offline magazines and portals for inclusion and or research. If they're used, you might get your link included. Go for it, do it well and you should reap the rewards.

{happy|joyous|fab} {SEOing|Search Engine Optimising}!!