Skip navigation.

Sugarcaned

SEO Blues

Posts tagged with "SERPs"

The Ever-Changing Google Algorhythm

, ,

I read an interesting post this morning about things I've been discussing with fellow SEOers on various SEO Forums. There has been much debate about the importance of Page Rank in the genertion of SERPs. I've been telling people for sometime that PR is falling in importance in Google's eyes, and other factors are now taking the lead.

You should read the post about Google's changing algorhythm here. It will give you a good idea of where the search engine is going. It is just an opinion, not fact, but from my experiences over the past year in SEO I would concour with the logic behind it.

I'm a bit busy at work right now, but I'll start on the assesment of James's site shortly, hopefully tomorrow.

Happy SEOing.

Oh Google, why have you forsaken me?

, ,

You can't win. A measly 3 weeks away from any SEO and a big drop in our SERPs for the term architects. So we're back to like page 40 or something. It's reassuring that I've noticed several sites have dropped with ours, making me think Google has altered its algorithm a little... Anyway, I'll be back SEOing next week I think so it shouldn't take to long to recover the lost places.

This really shows just how competitive terms like this can be. The higher you get, the more you have to work to keep your site up there, let alone push higher up. It helps to have content that's updated regularly and pages added to your sitemap on a weekly basis. Plus a constant ongoing link programme. All of which I've been neglecting lately due to commitments of producing new corporate brochures and other marketing needs.

I am, however, starting to see outstanding progress for our other site, Blueprint, though. We are targeting a variety of terms but mainly modern villas & contemporary villas. We're now in position 5 for the first term on google.co.uk. Shouldn't take too much to push us to the top of that. I'll write a little more on that later.