Design is all about transforming an intangible idea or thought-form into something that is tangible. It is like sculpting or alchemy. Imagination transformed into something you can touch, lick, smell, eat, or scoff at. It's about creating interaction and making fun: whether it's a bouncy edible fart toy, a bobo doll to be bashed or a blowup doll to be embraced, a cereal box packaging embedded with fun games that takes you into another dimension, or paving the roads with ice so instead of walking to work you can skate and slide to work!
Regarding the business of design: I wish products and services could be made with good intentions. Many products are created to lure us into a vicious cycle of buying and dis-empowers us (e.g. soaps with unnecessary harsh chemicals that dry our skin, which we must then fix up by buying moisturizer of the same brand).
Products should have circular life-cycles, or a continually evolving life-cycle. As a consumer, I prefer to buy things with a double bottom line (i.e. high quality and environmentally sustainability) and preferably secondary benefits (e.g. contributions to a social cause, people are paid rightfully, the design or its application is substantially different to existing options). I wish products were less about 'selling and disposing' according to rapid cycles of fashion trends, and instead, were ALL about the care and creative inspiration involved its design and the people it benefits (from the producers to the consumers). Now, eco-chic is a unique selling point, it gives added value to commodities. Whereas, it should just be the bottom line! Adventure should be part of our daily lives; don't wait till you go traveling!
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