In the light of SIMYOJNA - 'FMCG Sector- The way ahead....'
Thursday, 18. October 2007, 13:11:13
Rudyard Kipling once quoted, ‘Indians are a race destined to be ruled’, but no one would dare to say that today. From the Sensex breaching 18K to Dhoni’s team winning the T20 cup, there is a sense of optimism in the air for India. The change in spending patterns of rural Indians, shift in demographics and emergence of organized retail offer new opportunities for the FMCG sector. But every opportunity comes with a challenge and SIMSREE students heralded to take on the future of FMCG sector.
SIMYOJNA 2007, an event organized as a part of Silver jubilee Celebrations of Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE) called upon the brightest sparks of management schools in Mumbai and the stalwarts of the industry to pave the way ahead for the FMCG sector. This included a paper presentation competition on ‘FMCG-The way ahead..’ by students from IIT Mumbai’s SJMSOM, NITIE, NMIMS, TISS and SIMSREE, which was followed by a discussion by Mr. Lalit Kumar, President and CEO, Reliance Pharmaceuticals and Mr. Vikram Garga, Regional Manager, Colgate Palmolive.
SIMSREE’s Director Dr. M.A.Khan inaugurated the event with a welcome speech. Participants from SIMSREE evoked de-verticalization of supply channels and use of data analytics. The team from NMIMS suggested some out of the box strategies to create new customer segments for existing products. The NITIE team focused on consolidation in FMCG sector and conjured RFID implementation and virtual supply chain. Focus on rural markets for volume and urban markets for value was the mantra given by the team from SJMSOM. The team from TISS suggested personalized products which capture exact needs of the customer. To prove their point, they actually suggested a health drink ‘VitaNexT’ with all the technical specifications.
After the brilliant and professionally made presentations, the extremely knowledgeable and experienced judges elucidated the audience with their svelte perspective. The judges provided a nexus between the theoretical understanding of participants and the practical implications of the strategies commended by the students. The judges acted as the torchbearers and pacified the curious and interrogative audience in an intriguing Q&A session. All the participants were judged on well defined parameters with the competition being very stiff but the glory of resting on the zenith was bestowed upon the team from NITIE. In culmination, the audience was imbibed with an apt notion for the way ahead for the FMCG sector. Unarguably, the budding managers have fastened their seat belts to embark on the mission to take FMCG sector to higher altitudes.
RUCHITA SHAH (2006-08)
SWAPNIL DESHMUKH (2006-08)
SIMYOJNA 2007, an event organized as a part of Silver jubilee Celebrations of Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE) called upon the brightest sparks of management schools in Mumbai and the stalwarts of the industry to pave the way ahead for the FMCG sector. This included a paper presentation competition on ‘FMCG-The way ahead..’ by students from IIT Mumbai’s SJMSOM, NITIE, NMIMS, TISS and SIMSREE, which was followed by a discussion by Mr. Lalit Kumar, President and CEO, Reliance Pharmaceuticals and Mr. Vikram Garga, Regional Manager, Colgate Palmolive.
SIMSREE’s Director Dr. M.A.Khan inaugurated the event with a welcome speech. Participants from SIMSREE evoked de-verticalization of supply channels and use of data analytics. The team from NMIMS suggested some out of the box strategies to create new customer segments for existing products. The NITIE team focused on consolidation in FMCG sector and conjured RFID implementation and virtual supply chain. Focus on rural markets for volume and urban markets for value was the mantra given by the team from SJMSOM. The team from TISS suggested personalized products which capture exact needs of the customer. To prove their point, they actually suggested a health drink ‘VitaNexT’ with all the technical specifications.
After the brilliant and professionally made presentations, the extremely knowledgeable and experienced judges elucidated the audience with their svelte perspective. The judges provided a nexus between the theoretical understanding of participants and the practical implications of the strategies commended by the students. The judges acted as the torchbearers and pacified the curious and interrogative audience in an intriguing Q&A session. All the participants were judged on well defined parameters with the competition being very stiff but the glory of resting on the zenith was bestowed upon the team from NITIE. In culmination, the audience was imbibed with an apt notion for the way ahead for the FMCG sector. Unarguably, the budding managers have fastened their seat belts to embark on the mission to take FMCG sector to higher altitudes.
RUCHITA SHAH (2006-08)
SWAPNIL DESHMUKH (2006-08)
WIDGETIZE