Job description for HRH Crown Prince Haakon: PR consultant
Tuesday, 17. March 2009, 12:56:30

Currently, Crown Prince Haakon and Crown Princess Mette-Marit are in Mexico on a four-day official visit to Mexico. That's great. They're on TV and we can see them shaking hands with people and walking in parades. They've already visited the Frida Kahlo museum and much, much more.
But why are they really there?
They are there to strengthen the ties between our two countries and to open doors for two-way business opportunities. Associated Press reported that "Norway's Crown Prince Haakon and Crown Princess Mette-Marit say their country is interested in cooperating more in Mexico's oil industry."
Aha.
According to The Norway Post, the couple will make a stop in Veracruz. "From there Crown Prince Haakon will visit an offshore Floating Production Storage and Offloading vessel in the Gulf of Mexico, equipped with mostly Norwegian equipment."
How surprising.
My take: Let's be honest about it. Crown Prince Haakon is the best paid PR consultant in Norway - no more, no less. His job description is, essentially, to open doors and create a platform for two-way communication with the most prominent people possible in the relevant target markets.
Just like any other PR pro out there.
Photo credit:Henry Romero/Scanpix/Reuters


















