3 Easy Tips to Boost Your Copywriting Efforts
Friday, March 2, 2012 10:52:39 PM
First, when you start sales copy, don't error and put most of the focus on the features of the product, but talk to the customers about how this product can possibly help them. Basically, you must push how the product will solve their problems more than what features the product has. This is because most people will only be interested in how these features can help them, not necessarily the features themselves.
If you want to give a list of product features in your sales copy, make sure that you provide a list of benefits go along with each feature. This would make it easy for your prospects to understand the value of your product, which will give you an edge over the competition. Your customers will be able to relate to your product more because they will understand its merits. So never keep the benefits hidden. The second most important thing that you need to remember is to not drag your copy and get straight to the point. Beating around the bush doesn't work here. If you have something to convey to your prospect, then go ahead and say it in the beginning of the sales letter. Building suspense will only work against you. When you have finished your main headline, your sub headlines and paragraphs need to tell prospective buyers what they will get from you. It is only once you have effectively told buyers what they will be getting from you that you should attempt to give them background information or less important product benefits.
Last but not the least; don't get confused when it comes to the length of your copy. Remember that when people read your sales letter, they want lots of information before they make the decision to buy. What do we mean by this? Short copy never does as well as long copy. This means that you need to writer longer copy that is filled with details and benefits of your product. If you still want to go for short form, do it. But don't cut too much of your copy.
In conclusion, these suggestions say that copywriting is not reserved just for a few, but for anybody that wants to work hard and use it in their business. When you understand the concepts, you will see that copywriting is not that hard as it seems. As a matter of fact, it is so simple, you might opt to do it all of the time.
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